Ageism & Inclusivity in Advertising
Tuesday, December 5 | 12:00 – 1:00pm EDT | Virtual Event

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12:00 – 12:05pm
Welcome
Rachael Feigenbaum — SVP, Events, ARF

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12:05 – 12:15pm
Transforming the Beauty Industry
Leveraging the subconscious associations of aging to pave an inclusive path forward.
Colleen Funkey — VP, Consumer Insights, The Estée Lauder Companies

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12:15 – 12:25pm
How to Reach Women 40+ and Why
Women 40+ know their power; what they don’t know is why brands seem to be ignoring them.
Katie Keating — Co-Founder / Co-Chief Creative Officer, Fancy LLC

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12:25 – 12:35pm
TikTok Myth Busting: #ageisjustanumber
TikTok is a destination for communities #over40 and #over50 and beyond. What does this mean for brands?
Vita Molis — Head of Research & Insights, Global Functions & NA, TikTok

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12:35 – 12:55pm
Panel Discussion
Moderator: Victoria Ekwenuke — Head of Marketing and Analytics Inclusion, Meta

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12:55 – 1:00pm
Closing Remarks
Rachael Feigenbaum — SVP, Events, ARF

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