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Ken Roberts
Founder and President
Forethought™

Ken Roberts is the NY based Founder and President of marketing analytics and strategy firm, Forethought™. He is a member of the ARF Creative Council and twice recipient of the ARF Gold Ogilvy. His popular expert channel on Greenbook has published more than 50 articles. In his native Australia, he is a former academic at Australia’s top business school and marketer of the year.

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Mary Wilson Avant
Senior Consultant
Forethought™

Based in NY, Mary Wilson is a Senior Consultant at Forethought™, the marketing analytics and strategy firm. She holds both a Bachelor of Business Administration in Marketing and a Master of Marketing Research from the Terry College of Business – University of Georgia. Mary Wilson has led marketing communication insight for some of America’s best regarded brands.

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Elizabeth Windram
Executive Vice President, Marketing & Communications
CLEAR

Elizabeth Windram, Executive Vice President of Marketing & Communications at CLEAR, is a seasoned marketing leader. Previously serving as the CMO of Global Mobility Marketing at Uber and VP of Marketing at JetBlue, Elizabeth also led multiple brands during her seven-year tenure at E&J Gallo Winery. She began her career in finance as an investment banker in Citigroup Global Markets’ leveraged finance group and then at Terra Firma Capital Partners in London. Born and raised in NYC, Elizabeth holds a Bachelor of Arts in Economics from Duke University and an MBA from Wharton. She has served on the board of the American Repertory Theater at Harvard since 2019.

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Paul Donato
Chief Research Officer
ARF

Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.