With 30 years of experience in marketing analytics and product management in CPG and GM, Troy has helped marketers make business decisions in advertising effectiveness, marketing mix, social media, audience and content insights, consumer and shopper behavior, category management, and retail assortment. For the last 5 years, Troy has served as the Global Product lead for Circana’s Marketing Mix practice. He enjoys numerous racquet sports, running, and travel. Troy holds a B.A. in Economics and Organization Behavior from the University of Michigan and MBA from the Anderson School at UCLA.