Tris is an award-winning creative strategist and brand builder with a unique, two-sided view of the industry. She combines a highly awarded career as a Global Creative Director —with honors from Cannes Lions and Effies—with a decade as a Global Creative Strategist at Meta where she helped brands build their strategies with a culture first mindset. Her deep expertise lies in connecting human insights with brand purpose to build enduring businesses across all media. She has been credited by CEOs and CMOs with creating platform ideas that have run for years, helping build their brands by the billions. At Meta, Tris not only created innovative solutions that pushed platform best practices but also taught others how to build with relevance at the speed of culture. And as a successful creator, she brings a hands-on, authentic perspective to every project. Now a freelance creative strategist and creative director, she offers full-service creative solutions to a wide range of clients including influencer marketing agencies and direct to brands, bringing a unique blend of proven brand building and in-depth social platform expertise.