Young Pros: The PICA Protocol™ — Your Prescription for Healthy, Actionable Data Storytelling
JULY 22 @ 12:00 PM – 1:30 PM EDT
Young Pros are invited to a special event, “The PICA Protocol™: Your Prescription for Healthy, Actionable Data Storytelling”. This exclusive event will be led by industry-recognized data storytelling advocate, speaker and instructor, Lea Pica. Lea’s extensive career includes expertise as a data analytics practitioner helping build digital marketing practices for companies like Scholastic, Victoria’s Secret, Ralph Lauren, and Prudential.
Are your data visualizations inspiring action or obscuring your valuable insights? If your stakeholders are falling asleep instead of singing your praises, you may not have the tools to deliver data stories in an actionable way. This session will equip you with a powerful data storytelling methodology that informs decisions, sparks ideas, inspires action, and makes YOU indispensable.
If you’re ready for your valuable insights to get noticed and acted upon, this is the session for you.
After this training, you’ll be able to:
- Wrap your insights with a persuasive narrative storyline
- Leverage keywords to determine the objective of your visualization
- Ask five foolproof questions for powerfully framing your important insights
- Provide enough contextual information to ensure you’re telling the whole story
- Design your visuals with brain-friendly aesthetics best practices
- How to avoid the most common data viz violations you might be making
This special event is an opportunity for you to learn how to take insights and put them into action!
AGENDA
12:00 – 12:05pm
Welcome
Gwen LaFantasie – Vice President Membership, ARF
12:05 pm – 12:45pm
Overview of The PICA Protocol™
Are your data visualizations inspiring action or obscuring your valuable insights? This session will equip you with a powerful data storytelling methodology that informs decisions, sparks ideas, and inspires action.
Lea Pica – Data Storytelling Advocate, LeaPica.com
12:45 – 1:00pm
Breakout Rooms – Group Sharing of Protocol Scenario
1:00 – 1:25pm
Top Data Visualization Violations and Best Practices
Lea Pica – Data Storytelling Advocate, LeaPica.com
1:25 – 1:30pm
Closing Remarks
Gwen LaFantasie – Vice President Membership, ARF