The Impact of Bodily Autonomy on Brand Marketing: Insights for marketers
Featured Speakers’ Bios
LaToya Christian
Managing Partner, Inclusive Strategy & Innovation
GroupM
LaToya infuses audience inclusivity and culture into the area of data analytics and strategy to tell rich, impactful brand and consumer stories.
She leads a team that spearhead special projects, build insights-led marketing and media strategies and supports the creation of best-in-class measurement methods. She oversees client relationships across multiple agencies and categories, including tech, retail and entertainment.
Her industry contributions have led to recognition as an Adweek Media All Star, and acceptance into McKinsey’s Black Executives Leadership Academy. She’s a founding member of GroupM’s Lift & Rise ERG focused on supporting women across the agency network. Committed to paying it forward, LaToya guest lectures at Syracuse University, Newhouse School of Communications and sits on the board of the Advertising Research Foundation Women in Analytics.
LaToya holds a BA in Marketing from Hampton University and a Master of Science Degree in Integrated Marketing from NYU.
Barbara Leflein
Founder and Creative Director
Leflein Associates Market Research
Barbara Leflein maintains a keen eye on emerging consumer trends along with cultural shifts and their impact on business and society. As Founder and Creative Director for a certified woman-owned firm, Barbara encourages a human-centered approach to market research that includes a perspective of social inclusion and diversity, taking into account a wide range of beliefs and viewpoints.
This approach is evident in her portfolio of work, tackling relevant prosocial issues such as women’s empowerment, vaccine hesitancy among underserved populations, and STEM education for girls. Additionally, Leflein has conducted proprietary research exploring millennials attitudes and behaviors around brand activism and cause-based advertising in partnership with the University of Chicago’s GenForward survey.
Barbara is Co-Chair of the ARF Cultural Effectiveness Council. She holds a BA in Psychology from Hunter College and graduated Tuck School of Business Executive Program.
Rita Ibarra
Business Director, Data Strategy & Insights
Mindshare