---

Steven Millman
Senior Vice President, Research & Operations
Dynata
Working Group Chair

Steven Millman is an award-winning researcher currently leading all research and operations initiatives across Dynata’s Advertising Solutions division, which provides activation and campaign measurement over the entire lifecycle of a campaign. In this role, Steven is also responsible for automation, innovation, and thought leadership. Prior to joining Dynata, Steven was Chief Scientist at Simmons Research (MRI-Simmons) leading measurement sciences and developing new products. Before Simmons Research, Steven served as Senior Vice President for Research at comScore, where he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey, research design and other applied research techniques.

---

Renee Cassard
Chief Research Officer
Omnicom Media Group

Renee is a veteran advertising executive with 20+ years of expertise rooted in studying consumer behavior. Renee has a MA in Developmental Psychology from Colombia and a BS in Molecular Genetics, and today describes herself as a market researcher, strategist, and product lead. She leverage dynamic research approaches, datasets and technologies to continually create solutions for clients that are centered around her passion for understanding consumer sentiment and behavior.

In her role as Chief Research Officer at Omnicom Media Group, Renee launched OMG Signal in 2021, the company’s first single source consumer panel of 3.3mm with an identity match to Omni, Omnicom’s media planning and activation platform. OMG Signal is one of many multiple initiatives aimed at innovating foundational datasets used for media planning, which have experienced unprecedented fluctuations in their ability to predict future behavior in today’s increasingly dynamic world.

Prior to that, Renee was Chief Audience Officer at Hearts & Science, where she led marketing science, data science, and digital audience planning for two years. Her journey with Omnicom Media Group began in 2011, as part of the leadership team responsible for pitching, and winning agency’s largest account at the time, GSK on board in 2011. During her time there as PHD’s Healthcare Vertical Marketing Science lead, she tripled the size of the analytics team servicing GSK’s OTC and pharma business units, generating $2mm+ in incremental advanced analytics revenue, and won multiple awards (ARF David Ogilvy 2013, I-COM Finalist 2013, I-COM Finalist 2014) for her and her team’s work in target audience development, digital modeling and scenario planning, and platform neutral video planning. Prior to that Renee was a marketing communications consultant, applying data and insights to develop strategies for various marketing and advertising, PR, market research and fortune 500 client projects.

---

Liz Osterhus
Chief Human Resources Officer
Ipsos NA

Ipsos is the world’s third largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people. Reporting to the CEO of North America, Liz oversees a team of Human Resources professionals who support more than 3,000 employees in offices throughout the US and Canada, including global team members on assignment. As a member of the Ipsos NA executive leadership team, Liz provides strategic guidance and direction in implementing innovative programs that meet the needs of a diversified and growing workforce.

Prior to joining Ipsos, Osterhus led human resources at a New York-based financial management consulting firm. She has a master’s degree in counseling psychology from Northwestern University.

Her areas of expertise include organizational development and change management, strategic planning, employee relations, performance management and recognition, career planning, learning and development, and talent acquisition

---

Will Poindexter
Partner
Bain & Company

Will leads Bain’s Americas Enterprise Technology practice and focuses on digital and technology related topics predominately with our retail and healthcare clients. Will is passionate about working with clients on topics at the intersection of business and technology and developing technology strategies and operating models to better compete with both digital natives and incumbents. Will is a co-author of Bain’s research and perspectives on technology talent – specifically, what top technology wants and what leading organizations are doing to attract, retain and develop them. Excerpts of the work were recently published by Harvard Business Review.

---

Michael Butts
Chief Executive Officer
Burtch Works

---

Paul Donato
Chief Research Officer
ARF
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.

---