Karen Bellin
VP, Data, Analytics & Insights
NP Digital

With over 20 years of experience across innovation and marketing, Karen’s expertise in leveraging data and insights has helped global brands in Finance, Technology, eCommerce, CPG, Higher Education and Entertainment achieve the outcomes they want by providing the experiences their customers need. Karen’s leadership, including at frog, WPP and NP Digital, is focused on blending data, user experience and technology to achieve business and award-winning impacts. Karen’s work has taken her across North America, to Asia and to the Middle East enabling a global perspective, alongside her data-driven insights, that help brands solve complex challenges in to today’s rapidly evolving marketing landscape.

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Kelli Brady
Director, Client Success
OptiMine

In Kelli’s current role she serves as a strategic marketing leader on OptiMine’s client success team. Here, she delivers media optimization guidance to her clients in the education, apparel and consumer electronics spaces, ultimately furthering their brand and business goals. Before joining OptiMine, her experience spanned brand strategy, consumer insights, and media planning and buying for some of the most storied and innovative brands in retail, financial services, education and alcohol. Kelli earned a Master of Arts in Strategic Communication from the University of Minnesota’s Journalism School and a Bachelor of Science in Advertising from the Art Institute.  

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Paul Donato
Chief Research Officer,
The ARF

Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction. 

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