Matthew Wiesemann is a Senior Marketing Manager at Comscore, where he has honed his expertise in cross-platform media measurement for the past 8 years. His deep understanding of audience behavior and data-driven strategies has been pivotal in helping clients to deliver actionable insights and optimize media performance. Passionate about advancing measurement solutions, Matthew continues to drive Comscore’s mission of providing comprehensive and accurate cross-platform measurement across all screens. When he's not working in the ad measurement space, Matthew spends his time hiking and composing music for local theater productions and corporate campaigns.