Monica Longoria is Head of Marketing Insights at LG Ad Solutions. With more than 15 years in the industry, her experience spans cable, broadcast, and streaming TV. She uses TV viewership and consumer behavior data to help brands and agencies connect the dots between audiences and smarter advertising decisions. Her work has earned honors including AdExchanger’s Top Women in Media & Ad Tech and Digiday’s Future Leader in Technology. Monica is driven by curiosity about how people watch TV and how those patterns shape the future of advertising.