Carolyn Aler – Principal Measurement Lead, Google

Carolyn is a Measurement Lead at Google, working with clients across Consumer Goods, Government, and Entertainment on providing timely, accurate, and actionable cross-media measurement. Carolyn has vast experience using MMMs and experimentation to understand campaign levers and strategies to drive outcomes for clients.

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Kayla Coutts – Delivery Lead, TransUnion

Kayla Coutts is a Delivery Lead at TransUnion, where she partners with some of the largest brands in the world to help them improve their measurement solutions and optimize their marketing investments. Previously, Ms. Coutts worked for several years as a consultant at a health care analytics firm, where she specialized in the measurement of physician performance and population health. She earned a Bachelor of Science degree and an M.B.A. from the University of California, Los Angeles.

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Emily Hutchison – Principal Measurement Lead, Google

Emily is a Measurement Lead at Google, partnering with the company’s largest advertisers to enhance their media measurement capabilities. With diverse experience across the automotive, entertainment, and CPG sectors, she possesses deep product expertise in incrementality measurement, Marketing Mix Modeling (MMM), and working with clients with offline data. Emily is passionate about empowering advertisers to clearly articulate the value media drives for their business outcomes.

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