Meghan Dimas is Associate Director of Data & Analysis at Digitas supporting the Whirlpool portfolio. She has 15 years of experience leading strategic and data-driven digital and traditional marketing initiatives, driving awareness, conversion, and demand. Prior to joining the Digitas team, she was head of analytics at a marketing agency in Greenville, SC where she worked for 8 years developing the analytics department there and providing actionable insights and optimization recommendations based on cross-channel performance. She has experience developing measurement frameworks and providing deep analyses across industries like retail, healthcare, higher education, financial services, and telecom. In her spare time outside of work, she enjoys spending time with her husband and dogs, attending sporting events and concerts, wine tasting, reading, and cooking recipes from all over the world.