Leonard is a doctoral researcher at the Professorship of Digital Marketing at the Technical University of Munich (TUM) since 2024, where he conducts research on AI & Music as well as Synthetic Market Research. After completing his bachelor’s degree at TU Berlin, he pursued a master’s in Management & Technology at TUM, graduating with top honors (1.0) for his master’s thesis on synthetic personalities in market research. During his master’s, he was a recipient of the TUMFast scholarship program, which recognizes students with outstanding academic achievements. He gained practical experience as a Business Intelligence Engineer at Amazon as well as working as a freelance web developer.