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Future State: Navigating the New Media Landscape – How Do Viewers Find Programming?

Viewers today can choose more content from more sources than ever before – but how do they find programs they want to watch? Learn up-to-date insights from our industry experts on these issues:

  • How viewers feel about the abundance of content choices today.
  • Viewers’ strategies for program discovery.
  • Do TV promos still drive viewing? What is the role of Social Media recommendation engines and other factors?
  • Drivers of awareness and interest in new Streaming Services.
  • Should content providers find better ways for viewers to find the programs they are looking for?

Please join us for a focused and interactive Leadership Lab.

AGENDA

8:00 – 8:30am
REGISTRATION & BREAKFAST

8:30 – 8:40am
Introduction/Welcome
Paul Donato – Chief Research Officer, ARF

8:40 – 9:00am
PRESENTATION
Streaming Wars: Looking At What Drives Consumers’ Media Motivations
As content availability and service proliferation increases, many consumers are complementing their favorite TV channels and programs with their preferred streaming apps and shows. The result? More time spent with content daily, now half the day across devices and platforms, as well as more choice. Nielsen’s new Total Audience Report: Streaming Wars edition looks at the overall streaming landscape – what motivates consumers to add or drop services and the opportunities that exist across this dynamic landscape.
Peter Katsingris – SVP, Audience Insights, Nielsen

9:00 – 9:20am
PRESENTATION
How Viewers Navigate the New TV Landscape
A custom analysis of trend data from Hub Research’s long-running series of reports explores how viewers’ attitudes and habits have evolved over recent years, including content preferences and discovery. How and why do viewers choose viewing platforms and networks, new programs, and what influences program selection?
Jon Giegengack ‒ Principal, Hub Entertainment Research
David C. Tice – Senior Consultant, Hub Entertainment Research

9:20 – 10:00am
FOLLOW-UP PANEL
Discussion: Findings from How Viewers Navigate the New TV Landscape
Mike Bloxham – SVP, Global Media and Entertainment, Magid
Barbara Leflein – President & Creative Director, Leflein Associates Inc.
Stephanie Wong – Director, Insights and Strategy, Horowitz Research
Jon Giegengack – Principal, Hub Entertainment Research
Moderator: Paul Donato – Chief Research Officer, ARF

10:00 – 10:20am
MORNING BREAK

10:20 – 11:10am
PRESENTATIONS / FOLLOWED BY PANEL
How Do Content Providers Reach Viewers?
Discover how and where media/streaming companies are promoting their programs to viewers. What are the latest trends, opportunities and challenges?
Lyndsey Albertson – VP, Insights & Measurement Strategy, NBCUniversal
Suzanne Persechino – SVP, Head of Insights Group: Audience + Brand, A+E Networks
Moderator: Horst Stipp Ph.D. – EVP, Research & Innovation, ARF

11:10 – 11:20am
AUDIENCE Q&A

11:20 – 11:30am
CLOSING REMARKS
Paul Donato – Chief Research Officer, ARF