Jonathan "JJ" Jusczyk has been with MAGNA for more than a decade after working at Millward Brown Marketing Science and leading Dynamic Logic's CrossMedia analytics team. He leads a team of scientists and engineers to "measure the unmeasurable" in advertising effectiveness research. He's crafted and executed more than 100 unique methodologies to tackle the most challenging questions in the ad effectiveness space, from advertisers to publishers, hardware vendors and algorithm builders, and anyone that asks "how does this work?". His fluency with all manners of data collection from qual to quant to neuro to big data, penchant for combining multiple techniques to tackle a single problem not possible by a single methodology, and flair for insights and storytelling have created insight far more captivating than what could be accomplished otherwise. Jonathan has a MS Data Analytics, BS Physics and BS Mathematics and lives in central NH with his wife and three children, and enjoys the outdoors, machinery, cooking, and always learning the next thing.