As VP, Strategic Partnerships at Gracenote, Jake Richardson is responsible for scaling the company’s CTV advertising business through alliances with major sell-side, buy-side and data platform players across the digital video ecosystem. He brings long expertise in CTV publisher, supplier and technology partnerships to the newly-created Gracenote role. Before joining Gracenote, Jake was Head of Connected TV at Moloco where he helped performance-focused advertisers successfully leverage mobile. Earlier, at The Trade Desk, he served in a series of roles culminating in Director, TV Partnerships. His primary responsibility in that position was to oversee business development with digital media partners across emerging and growth channels from CTV to social to audio. Jake holds JD and MBA degrees, both from UCLA as well as BA degree in Mathematics from Claremont McKenna College.