Imagine a world in which advertisers and publishers will be able to transact using a single metric across linear and digital that is trusted, independent, and standardized across the industry. With this single, deduplicated number, marketers will have visibility into total video consumption regardless of platform or device.

They will also be able to benefit from a better understanding of unique audiences, the ability to better understand the frequency, and reduce double counting, inflated metrics, and advertising waste. To help fill this void in the ecosystem, Nielsen is currently evolving a cross-media solution: Nielsen ONE.

In this one-hour ARF Insights Studio on Tues., Aug. 10, Kimberly Gilberti, SVP, Product Management, Nielsen, will present Nielsen ONE, a single currency designed for resiliency, coverage and comparability, followed by a panel discussion with Ameneh Atai, GM, Digital and Advanced TV Commercial, Nielsen, Louqman Parampath, VP of Product Management, Advertising of Roku, Peter Sedlarcik, Managing Partner, Data & Analytics | HMG Health Practice, Havas Media Group and moderated by Paul Donato, Chief Research Officer for the ARF.

Attendees will walk away with these key takeaways:

• The importance of identity resolution that will support its audience and outcomes measurement products in a cookieless world.
• The power of coverage expansion in order to deliver true cross-media metrics and measurement that captures viewing wherever and however content is consumed.
• The ability to bring more comparable metrics to the market in order to harmonize the existing TV and Digital markets.

12:00 – 12:05pm
Welcome
Paul Donato— Chief Research Officer, ARF

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12:05 – 12:25pm
Driving a more comparable and comprehensive metric across platforms
Nielsen ONE is a a cross-platform solution in which advertisers and publishers will be able to transact using a single metric across linear and digital that is trusted, independent, and standardized across the industry. Learn how marketers can gain visibility into total video consumption regardless of platform or device.
Kim Gilberti — SVP, Product Management, Nielsen

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12:25 – 12:55pm
Panel Discussion: What’s Next for Cross-Platform Measurement?
Ameneh Atai — GM, Digital and Advance TV Commercial, Nielsen
Louqman Parampath — VP of Product Management, Advertising, Roku
Peter Sedlarcik — Managing Partner, Data & Analytics | HMG Health Practice, Havas Media Group
Moderator: Paul Donato — Chief Research Officer, ARF

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12:55 – 1:00pm
Closing Remarks
Paul Donato — Chief Research Officer, ARF