Insights Studio: Balancing Personalization and Data Privacy for Optimal Customer Experience

OCTOBER 13 @ 12:00 PM – 1:00 PM EDT

Marketers currently face a daunting paradox: 91% of US consumers say they are more likely to shop with brands that provide personalized offers and recommendations; meanwhile, 81% of respondents say the potential risks of data collection by companies outweigh the benefits.

This leaves Marketers to thread a delicate balance – provide customers with a personalized experience and ensure that their data is secure and being used responsibly.

During this Insights Studio event, HawkPartners will share a blueprint for brands to follow when balancing these issues, and industry leaders from tech and healthcare will share best practices in how they balance these marketing priorities.

This event will explore the following:

Challenges and best practices that brands face when trying to optimize the customer experience

• Challenges and best practices that brands face when trying to optimize the customer experience
• How to frame the value proposition to consumers to drive greater trust and engagement
• Steps that brand marketers can take to build a strong connection with their customers and design digital marketing strategies that resonate with consumers

12:00 – 12:05pm
Welcome
Paul Donato  – Chief Research Officer, ARF

12:05 – 12:50pm
Tech and healthcare marketers share their perspectives and strategies about balancing personalization and data privacy in a series of mini-conversations:

The Marketer Challenge
Hear What Consumers SAY They Want
Strategies for Optimizing Customer Experience

Speakers:
Scott Wilkerson – Partner, HawkPartners
Adrian Hurditch – Former Product Leader, Amazon Alexa
Alexandra Morehouse – Chief Marketing Officer, Banner Health
Moderator:  Paul Donato – Chief Research Officer, ARF

12:50 – 12:55pm
Audience Q&A

12:55 – 1:00pm
Closing Remarks
Moderator:  Paul Donato – Chief Research Officer, ARF