Aarti Bhaskaran
Global Lead, Ad Research & Insights
Snap Inc.

Aarti Bhaskaran is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads the Global Ad Research & Insights team at Snap Inc.

In her role, she leads a team with a mission to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence and be a voice of Snapchat at industry forums and conferences.

Aarti’s career has taken her across the globe. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at MediaCom Canada, where she launched Canada-specific solutions to measure media performance. She moved to Canada from Singapore where she was the Asia Pacific lead on brand performance and creative development research for PepsiCo and other global clients.

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Idil Cakim
Senior Vice President, Research and Insights
Audacy

Idil Cakim is the Senior Vice President, Head of Research and Insights of Audacy. Audacy is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around audio content that matters to them.

In this role, Idil leads the company’s business to business strategy and audio insights practice, with a focus on building perspectives, ideas, and client strategies.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. Prior to joining Audacy (then Entercom) in 2020, she served as Vice President of Media Analytics Consulting for Nielsen, where she led custom media analytics projects for advertisers across various sectors. Other previous roles include Vice President of Client Development for NM Incite – a Nielsen and McKinsey company – and Senior Vice President of Interactive Media for Golin.

Idil is the author of the book “Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley),” as well as numerous industry briefs and articles on digital communications. She has also served as a public speaker on marketing and technology trends and has been widely quoted in trade journals and newspapers such as The New York Times, CNet News, CBS Market Watch, The Financial Times and others. In 2010, she was named Digital Communicator of the Year by PRNews. She also serves on the Ad Council’s Research Committee and is a member of the World Future Society.

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Shari Cleary
Head of Research & 3rd Party Measurement
Google

Shari Cleary joined Google in 2020 and is the Head of Reach and 3rd Party Measurement. In this role, she partners with third-party measurement companies and builds solutions that assess brand impact of advertising on Google platforms.

Shari joined Google from BuzzFeed where she was the SVP of Research, Insights, and Brand Planning. In that role, she oversaw all advertising analytics and measurement for the company and helped brands create meaningful campaigns by engaging targeted audiences and driving real world action. She also spearheaded BuzzFeed’s data driven thought leadership research to identify industry and audience trends that pioneer the way marketers address business objectives. Prior to BuzzFeed, Shari served as SVP of Strategic Insights & Research for Comedy Central where she oversaw analytics and consumer insights across all platforms including digital and linear. She also held senior research roles at Adobe Omniture, CBS, Comscore, and launched her career at ACNielsen. Shari previously served as an Executive Board Member for the Digital Analytics Association, co-founded the Media Special Interest Group, and has spoken at numerous industry conferences worldwide.

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Abby Hollister
Partner
The Rational Heart

Abby Hollister is Partner at The Rational Heart, an emotional measurement research firm and consultancy. Abby focuses on linking emotional insights to marketing action. Abby’s expertise includes emotional measurement, research design, client relationship management, and consulting. Abby works with partners on emotional marketing strategy through research and tactical execution of branded communications across industries. Abby also consults through her consultancy, Formative Insights.

Prior to creating Formative Insights and joining The Rational Heart, Abby led Ameritest, a research-based Brand Communications consultancy, as President where she spent 15 years honing her expertise in advertising and creative strategy & development. Abby also has experience in Client Service at Kantar Millward Brown and in custom research for Catalina Marketing Research Solutions. Abby is a graduate of the University of New Mexico with a degree in Marketing Management and holds her Master of Arts in Integrated Marketing Communications from St Bonaventure University.

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Divya Kaur
VP, Marketing Science
Kinesso

Divya Kaur has 16+ years Analytics leadership experience with the top marketing research & media firms (Nielsen, MediaCom WPP, Kinesso IPG), working to improve business outcomes for innovative and game changing brands, such as P&G, Unilever, L’Oreal, Uber, GoodRx, Impossible Foods, USPS, and many more. She has deep passion and expertise in utilizing advanced analytics to create cross platform measurement connectivity, enabling holistic insights and data forward strategies.

Currently, Divya is the Connected Measurement & Analytics lead, at IPG Kinesso, responsible for end-to-end client engagement and analytics product enhancements/ innovation. She also serves as a member on Measurement Council and Board Member for Women in Analytics, at Advertising Research Foundation.

A purpose driven analytics professional, Divya takes pride in creating and supporting progressive workplace culture to enhance employee wellness and team productivity.

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Vita Molis
SVP, Advertising Research
NRG

Vita Molis is a Senior Vice President of Advertising Research at NRG. She has nearly 15 years of research expertise shaping marketing strategies, evolving products, and unlocking sales for global Fortune 100 brands. Prior to NRG, Vita was the Head of Research & Insights at TikTok where she built the Global Ad Sales Research & Insights practice, thriving in fast-paced environments, tackling challenges, and fostering collaborative success.

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Neelima Panuganti
CMI Director, Consumer Growth Analytics
General Mills

Neelima Panuganti is an Applied Analytics & Consumer Insights Leader, at General Mills. In her current role, she is responsible for Leading Category Growth Analytics & Media Measurement for the Morning Foods Operating Unit, North America. Neelima & her team play a key role in informing Business Leaders on Key Growth Opportunities, Helping translate them into Key Strategies and using various Analytical Tools and Measurement methods closing the loop on what’s working and not working for the business.

She has spent over 16+ years in the CPG space understanding Consumer Behavior, connecting it with Marketplace Realities to drive Category & Brand Growth with Data & Analytics at the forefront. She has expertise in both Building & Scaling new capabilities as well as applying those capabilities for Identifying Growth Opportunities. Prior to General Mills & CPG, Neelima worked at GE and Honeywell, as an Advanced Analytics Expert in R&D. She has an MBA from Carlson School of Management, University of Minnesota and a MS in Chemical Engineering from Indian Institute of Science, Bangalore.

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Lea Pica

Lea Pica is a seasoned digital analytics practitioner, speaker, author, workshop facilitator, and podcast host with over 12 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret, Ralph Lauren, and Prudential.

Her greatest passion is the stage, her platform for empowering digital practitioners and analytics consultants to present information in a way that gets remembered and inspires action.

Lea is a self-taught student of presentation and visualization luminaries Garr Reynolds, Nancy Duarte, Edward Tufte and Stephen Few. Her “Present Beyond Measure” mission is to bring their teachings to the digital marketing and web analytics communities, and empower anyone responsible for presenting data to an audience. She’s headlined industry conferences and company summits including MeasureSummit, Digital Summit, Present to Succeed, and Web Analytics Wednesday.