What does it take to win an ARF David Ogilvy award? Why is this program so crucial to the industry? How does data influence the creative spark of impactful advertising?
Use the below resources to better your chance in crafting a winning application, learn from past winners, and explore related opportunities.
How to Win an ARF David Ogilvy Award: Best Practices & Tips
On May 1, the ARF hosted a panel discussion to provide more insight to creating a standout ARF David Ogilvy Awards application. Panelists emphasized practical takeaways for strengthening award submissions, including the importance of a clear, cohesive narrative while also emphasizing the need for simplicity, originality, and honesty in each write-up. ACCESS EVENT CONTENT
Beyond the Trophy: The ROI of a David Ogilvy Award
On April 9, the ARF Creative Council took a deep dive into what it takes to win one of the advertising industry’s most prestigious honors — an ARF David Ogilvy Award. Recent winners spoke about the impact that winning has had on their careers and what it means to them. Attendees heard firsthand experiences on crafting award-winning work and navigating the entry process. ACCESS EVENT CONTENT
SAMPLE CASE STUDIES
All Award applicants (ARF members and non-members) receive complimentary access to key past cases and campaigns to understand what makes a best-in-class entry.
ARF Members can also access learnings from all award-winning case studies here. If you are interested in becoming an ARF Member to receive exclusive access to these case studies and more, contact membership@thearf.org.
CREATIVE RESEARCH TERMS GLOSSARY
The ARF’s Creative Council has compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry. You can access the creative glossary on our website.
This Council has also done extensive work on powerful advertising, including establishing recommendations on how to improve the relationship between researchers and creatives. Learn more about the ARF Creative Council and their important work here.
ARF DATABASE
The ARF has created a database to enable research on the relationship between brand and sales advertising. The project includes campaign information from the past 5 years of Ogilvy applicants.
Each entry will include brand and product category, age, share, consideration, pricing position, growth, sales cycle, campaign objective, primary target, media plan, competitive strategy, outcomes, research used and brand equity.
Contact your member manager or email us at membership@thearf.org to access the data and for a codebook. Each spring, additional applications will be added to the database.
ARF RESEARCH INITIATIVES AND EVENTS
The advertising industry has experienced monumental change over the last few years. To offer members the crucial insights they need to stay ahead in these unparalleled times, the ARF conducts original research that tackles our industry’s most pressing questions. The 2025 research agenda can be found here.
Outside of the David Ogilvy Awards and Creative Effectiveness event, the ARF develops a wide agenda of events each year, both hybrid and virtual. Stay in the loop and check out our latest events calendar. If you’re a non-member interested in a specific ARF event, contact membership@thearf.org.
Looking to sponsor the ARF David Ogilvy Awards or Creative Measurement Event? Reach out to sponsorship@thearf.org.
Any additional questions? Reach out to davidogilvyawards@thearf.org.
March 7 – Entry Period Opens
June 11 – Entry Period Closes
June-July – Jury Review
August – Finalists Announced
September 26 – Creative Effectiveness conference and Awards Ceremony at Tribeca Rooftop in NYC.
To further, through research, the scientific
practice of advertising and marketing
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