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Kumi Harischandra
Quantitative Research Manager
Meta

Kumi Harischandra is a Quantitative Research Manager at Meta where she supports a team conducting research on the value of advertising to both advertisers and consumers, by designing and executing research, developing experiments and prototyping new measurement methodologies. She focuses on brand advertising related topics, including measuring brand value and understanding the impact of brand safety and suitability. She previously worked in economic consulting and public policy research. Kumi received her Masters in International Policy from Stanford University, and also holds graduate and undergraduate degrees in Economics.

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Giseob Hyun
Ads Research Lead
Meta

Giseob Hyun is a researcher at Meta leading efforts to collaborate with the advertising industry on topics related to trust and safety. Before joining Meta, he worked in economic consulting strategizing and analyzing big data for litigation. Giseob holds a bachelor’s degree in Economics from UC Berkeley and a master’s degree in Applied Economics from Johns Hopkins University.

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Paul Donato
Chief Research Officer
ARF

Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.

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Neal Thurman
Co-Founder
Brand Safety Institute

Neal Thurman is one of two Co-founders of the Brand Safety Institute and the Director of the Coalition for Better Ads. Over the course of a 30-year career, he has experienced “digital” as a consultant to Fortune 500 companies and the US Federal Government, an entrepreneur, and a publisher. He is also a Co-chair of the Education Committee at the Global Alliance for Responsible Media (GARM) and leads the education track for the industry’s Engage Responsibly initiative. In his spare time, Neal spends most of his time at his son’s baseball practices and games and, until recently, had a side job managing the Premier League page for a division of NBC Sports Digital.