Christina Pabst currently serves as YouTube's Global Brand Manager and Strategist, specializing in the burgeoning creator economy. Building on years of consumer empathy-building and strategy development for industry leaders like Michelob ULTRA and T-Mobile, her work has driven growth for brands across the consumer goods, health and beauty, technology and auto industries. Having earned a BA in Anthropology from Northwestern University, Christina still loves to learn about all subcultures, however obscure, and aspires to one day attend an archeological dig. She holds an MBA in Marketing from Northwestern University's Kellogg School of Management.