Themes | FAQs | REGISTER NOW
ARF’s annual AUDIENCExSCIENCE conference will bring to light the most critical audience measurement issues. New research will be shared on topics that include: the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, if measurement providers can join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, appealing and targeting diverse audiences, privacy’s effect on advertising and the impact of advertising in new formats.
Membership questions click here
Sponsorship questions click here
Themes
- CHANGES IN AUDIENCE BEHAVIOR
- NEW INSIGHTS INTO TV CONSUMPTION, MEASUREMENT & EFFECTIVENESS
- ARE ALL IMPRESSIONS EQUAL OR DOES QUALITY REALLY COUNT?
- NEXT STEPS IN CROSS-MEDIA MEASUREMENT
- MOVING ATTENTION METRICS FROM LAB TO FIELD APPLICATIONS
- PRIVACY & ITS EFFECT ON ADVERTISING
- GAINING TRACTION WITH DIVERSE AUDIENCES
- ADVERTISING IN (RELATIVELY) NEW FORMATS
FAQs
Have questions? Access our Frequently Asked Questions.
CONTACT US
Reach out to registration@thearf.orgMembership questions click here
Sponsorship questions click here