2022 ACCEPTED PAPERS
After rigorous review from the Board of Curators, the most pivotal work has been chosen for presentation over three days at AUDIENCExSCIENCE 2022.
Your event registration grants you exclusive access to event content, including these wining papers, for four weeks.
ATTENTION MEASURES
Dentsu’s Attention Economy Project: From Theory to Practice
Applying attention predictions to reduce cost and boost sales for Dentsu clients.
Applying attention predictions to reduce cost and boost sales for Dentsu clients.
Attention Everywhere: The Cross-platform Measurement Solution that Allows the NBA to Better Inform Its Media Mix Model
How “AU Everywhere” enables the NBA to measure media quality and reimagine cross-channel optimization.
How “AU Everywhere” enables the NBA to measure media quality and reimagine cross-channel optimization.
Understanding the Relationship Between Creative Attention and Media Performance; And How to Optimize Media Based on Creative Strength
Pre-flight and in-flight creative attention scores predict ad wear-out and campaign effectiveness.
Pre-flight and in-flight creative attention scores predict ad wear-out and campaign effectiveness.
FRONTIERS OF MEASURING MEDIA BEHAVIORS
Track the Success – Innovative inHome Media Ethnography Study Compares TV with other Video Advertising Platforms
Ethnographic study explaining the differences in reception & advertising impact of TV, BVOD, YouTube & Facebook.
Ethnographic study explaining the differences in reception & advertising impact of TV, BVOD, YouTube & Facebook.
Not All Frequency is Created Equal
Frequency can deliver recency or just pound a message. How much of each is in your campaign and what value does each bring?
Frequency can deliver recency or just pound a message. How much of each is in your campaign and what value does each bring?
Augmented Reality, Neuroscience & Measuring Audience Engagement
Snap, Inc. & Alter Agents use agile neuroscience to measure audience engagement, attention surrounding AR experiences.
Snap, Inc. & Alter Agents use agile neuroscience to measure audience engagement, attention surrounding AR experiences.
OPTIMIZING AD CREATIVE IN THE NEW LANDSCAPE
MISFITS: How Creativity in Advertising Sparks Brand Growth
Learn what creativity means in advertising and how to leverage it to grow your brand.
Learn what creativity means in advertising and how to leverage it to grow your brand.
The A-B-4C Model of Winning Advertising
The A-B-4C Model of Winning Advertising reveals the elements of advertising artistry.
The A-B-4C Model of Winning Advertising reveals the elements of advertising artistry.
Building the Ultimate Ad Experience: How NBCUniversal Leveraged Ongoing Testing & Optimization to Develop Breakthrough Ad Solutions on Peacock
NBCUniversal distills guiding principles for driving maximum impact by optimizing ad experience in streaming.
NBCUniversal distills guiding principles for driving maximum impact by optimizing ad experience in streaming.
DIVERSITY IN ADVERTISING
Diverse Reactions: Getting Diversity and Inclusion Right in Advertising
Representation isn’t enough. To get diversity right in advertising, you need universally inclusive storytelling.
Representation isn’t enough. To get diversity right in advertising, you need universally inclusive storytelling.
Overcoming the Diversity Gap in Mobile Gaming
D&I in gaming matters, not only is representation critical for society, it’s important for business.
D&I in gaming matters, not only is representation critical for society, it’s important for business.
America Transformed: Activating Authentically with Multicultural Consumers
An actionable playbook for advertisers to address diversity, equity, and inclusion in a multicultural world.
An actionable playbook for advertisers to address diversity, equity, and inclusion in a multicultural world.
AUDIENCE-DRIVEN TRENDS IN MEDIA
The FAST and the Furious: Does the Rise of SVODs Imply Consumers Reject Ad-Supported Content?
Consumers don’t see ads as a zero-sum game – understand how this complex issue adds up for marketers.
Consumers don’t see ads as a zero-sum game – understand how this complex issue adds up for marketers.
Welcome to the Age of Intentionalism
Intentionalism is a motivator of consumer expectations. Brands need to be as intentional as consumers.
Intentionalism is a motivator of consumer expectations. Brands need to be as intentional as consumers.
Is Hollywood Losing its Influence over Global Audiences?: The Increased Uptake in Non-English Language Productions, Content, and Popularity on Streaming Platforms.
Analyzing the shift in European SVOD audience behavior and what it means for US productions.
Analyzing the shift in European SVOD audience behavior and what it means for US productions.
ART & SCIENCE IN AD CREATIVE
Doldrum of COVID Leads to Breakthrough Creative
COVID consumer research sparks creative copy idea that transferred into a breakthrough creative execution.
COVID consumer research sparks creative copy idea that transferred into a breakthrough creative execution.
Getting Creative Right: The Dynamics of Interactive Video Ads
Comparison of interactive vs. linear video ad formats, highlighting new challenges and opportunities.
Comparison of interactive vs. linear video ad formats, highlighting new challenges and opportunities.
One Size [Does Not] Fit All: Optimizing Audio Strategies for Success
A multi-channel, varied-creative approach is a critical key to success in audio & podcasting advertising.
A multi-channel, varied-creative approach is a critical key to success in audio & podcasting advertising.
APPROACHES FOR RECONCILING PRIVACY WITH TARGETING
Privacy Safe Approach to Ecommerce Audience Quality Measurement
A privacy-safe audience performance analysis based on online pet-food purchase behavior on Amazon Marketing Cloud.
A privacy-safe audience performance analysis based on online pet-food purchase behavior on Amazon Marketing Cloud.
 Souptik DattaSr. Director, Managing Partner, Data Science & Advanced Analytics groupm Business Sciences |
Privatized Measurement
Compare two leading privacy-preservation techniques and understand the role they play in the future of MTA.
Compare two leading privacy-preservation techniques and understand the role they play in the future of MTA.
Privacy-Forward Audience Targeting Innovation Outperforms Cookie-Based Solutions
A privacy-forward audience targeting solution that will provide a more elevated value exchange for everyone.
A privacy-forward audience targeting solution that will provide a more elevated value exchange for everyone.
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 Jessica Trainor VP, Ad Platform Partnerships Comscore |
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INNOVATION IN VIDEO MEASUREMENT
Understand the Impact of Your TV Viewing Data Source
STB data produces a more robust accurate lift measurement for linear TV ad exposure.
STB data produces a more robust accurate lift measurement for linear TV ad exposure.
Breaking Down the Garden Walls of Streaming vs. Linear
ACR Data Uncovers the Inefficiencies of Linear TV Ad Delivery
Shifts in viewing behavior have made achieving optimal reach and frequency the key challenge for every TV advertiser.
Shifts in viewing behavior have made achieving optimal reach and frequency the key challenge for every TV advertiser.
NEW METHODS TO VALIDATE AUDIENCE ESTIMATES
Enabling Alternative TV Measurement for Buyers and Sellers
Learn more about end-to-end TV advertising capabilities, employing STB Data, Smart TV data and Ad tech for planning, campaign creation, reporting and attribution.
Learn more about end-to-end TV advertising capabilities, employing STB Data, Smart TV data and Ad tech for planning, campaign creation, reporting and attribution.
Leveraging Purchase Signals to Drive Growth for Finish
IRI partnered with Reckitt to analyze how the audience segments in their 2020 Finish campaign drove sales lift for the different products within their portfolio.
IRI partnered with Reckitt to analyze how the audience segments in their 2020 Finish campaign drove sales lift for the different products within their portfolio.
Are Your Distribution Strategies Working? Measuring Cross-Platform Audience Delivery Across All Distribution End Points
New ways to achieve standardized metrics across all distribution end-points for programming decisions.
New ways to achieve standardized metrics across all distribution end-points for programming decisions.
