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Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
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Plenary Sessions | 2:10 – 3:00pm |
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FIRESIDE CHAT Media Consumption Today and the Multi-Currency Marketplace Viewing habits are changing – whether it’s a proliferation of content choices, or devices on which to watch them. With multiple players in the marketplace offering forms of measurement currency, how does Nielsen plan to remain the currency of choice? How could a multi-currency market work in practice? Nielsen’s Chief Data and Research Officer, Mainak Mazumdar, discusses the company’s plans for Nielsen ONE in today’s multi-currency marketplace. |
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Concurrent Sessions | 1:25 – 1:40pm |
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Growing ROI with YouTube ABCDs Creative Effectiveness Guidelines Build effective ads on YouTube with key creative elements that drive sales as proven by Nielsen. |
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