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AUDIENCExSCIENCE


AUDIENCEXSCIENCE 2022 CURATORS


AUDIENCExSCIENCE is the ARF’s largest annual conference, with a broad focus on audience measurement. The event’s Board of Curators lends their insight and expertise to determine which submissions, entered during an industry-wide call for content, will be presented at the conference. This committee represents all of the ARF’s member constituents — Research, Marketers, Media, Agency, and Association/Academics.

Ricky Berger

Oracle Data Cloud

 

Lindsay Blanch

Hill Holiday

 

Nanette Burns

Journal of Advertising Research

 

Idil Cakim

Audacy

 

Heather Coghill

Effectv

 

Julie Detraglia

Disney Media & Entertainment Distribution

 

Peter Doe

Xandr

 

Paul Donato

ARF

 

Catherine Driscoll

WARC

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Mike Follett

Lumen Research

 

John B. Ford

Journal of Advertising Research

 

Brian Fuhrer

Nielsen

 

Christine Grammier

LiveRamp

 

Huw Griffiths

Universal McCann

 

Anushu Gupta

Eli Lilly & Co.

 

Mike Hess

Hess Consulting

 

Susan Hogan

IAB

 

Matz Kalehoff

Realeyes

 

Helen Katz

Publicis Media

 

Alexandra Klausner

Conviva

 

Jon Lorenzini

Snap Inc.

 

David Marans

ARF

 

Jay Mattlin

ARF

 

Scott McDonald, Ph.D.

ARF

 

Carl Mela, Ph.D.

Duke University

 

Nicole Mitchell

Dynata

 

Emily Moquin

Morning Consult

 

Mi hui Pak

ARF

 

Bridgette Pasquarella

Discovery

 

Karina Piedrahita

Google

 

Joe Plummer

Columbia Business School

 

Samantha Powers

TripleLift

 

Amy Rask

MediaScience

 

M. Kim Saxton

Indiana University, Kelley School of Business

 

Nancy Smith

Analytic Partners

 

Jim Spaeth

Sequent Partners

 

Horst Stipp, Ph.D.

ARF

 

Cole Strain

Samba TV

 

Earl Taylor

Marketing Science Institute

 

Michael Vinson

Comscore

 

Matt Voda

Optimine

 

Leslie Wood

NCSolutions

 

Andrea Zapata

WarnerMedia

 

  • About
  • Speakers
  • Agenda
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  • Event Content
  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

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To further, through research, the scientific
practice of advertising and marketing

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