No stranger to turbulent times, the ARF was founded during the Great Depression. Since then, we have helped members address the impact of three wars, 9/11 and the Great Recession of 2008 with the confidence that comes from deep scientific knowledge, an unbiased historical perspective and a robust community of practitioners. Now, with the world turned upside down by COVID-19, the ARF has never been more essential.

Paramount to your success is access to timely and vetted work about critical audience measurement issues. The ARF presented that at AUDIENCExSCIENCE 2020, which was 100% virtual. The format, pacing and attendee interaction were completely rethought.

All ARF members now have access to key takeaways, videos and presentation slides from AUDIENCExSCIENCE 2020. At your own pace, view timely and thought-provoking sessions from some of the biggest names and brightest minds across our sector about ad effectiveness, targeting, privacy and more.

AUDIENCExSCIENCE elements:

Compressed Timing
The conference ran for three days, September 21-23, but programming was concentrated into four hours in the middle of each day, 11:00am – 3:00pm EDT. Each day included keynotes, track discussions, panels, breakout sessions, dedicated Q&A and the Expo Zone.

Two ARF Council events were presented – on social measurement and cognition – before the opening remarks.

Guided Track Discussions
Three concurrent session tracks, each comprising 3-4 presentations, ran each day. These session tracks went deep on the hot topics in our industry. The session chair for each track synthesized the presentations and prepared each group for a high-impact discussion.

“The Last Word”
At the end of each day, industry leaders shared their perspectives on what they heard and what it means. They amplified brilliant moments and delved into areas that deserved more discussion.

More connections
Attendees logged in from across the U.S. and around the globe. AUDIENCExSCIENCE used an exclusive networking platform, Grip, through which attendees were able to chat, have virtual meetings and get to know speakers, sponsors and fellow attendees.

Now more than ever, facts and data will guide you forward. Your time is valuable. We made it easy: compelling valuable content in an easy-to-digest format. We appreciate all those who participated in the 2020 event.