Ad-Program Resonance Predicts Brain Engagement with One Exception
Kimberly Rose Clark, Ph.D. – Senior Lecturer, Dept. of Psychological & Brain Sciences, Dartmouth College
Bill Harvey – Chairman, RMT Inc.

And Now For a (Not So Brief) Message From Our Sponsors: Exploring Longer Ad Lengths in a Mobile Environment
Priscilla Aydin – Group Director, Primary Research, Omnicom Media Group
Jonathan Stringfield – VP & Global Head of Business Marketing, Measurement & Insights, Activision Blizzard

Anheuser-Busch Utilizes Multi-Methodological Approach to Win the Super Bowl
Samrat Saran – Sr. Director Brand Insights, Anheuser-Busch
Pranav Yadav – CEO, Neuro-Insight US Inc.

Appending and Enhancement of First-Party Audience Data
Richard Fielding – Principal, Media Center of Excellence, IRI
Unilever

Audience Found – A Journey Through Television
Charter Communications Operating, LLC
Marci Cohen – VP, Marketing Research + Insights, Spectrum Reach

Breaking the Glass Ceiling of Female-led TV
Rebecca Fine – Sr. Research Manager, Samba TV
Nicole Samrao – Research Manager, Samba TV
Katherine Sicienski – Sr. Research Manager, Samba TV

Can Blockchain Provide a New Approach for Addressing Privacy?
Paul Neto – Co-Founder & CMO, Measure Protocol

Client Centric Marketing Drives Bottom Line
Thomas Boos – Audience Analytics Lead, IBM
Yvonne Li – Lead Data Scientist, IBM

Data Driven Linear + OTT Addressable = Reach Optimization
Peter Doe – Chief Research Officer, clypd

Exploring the Multiple Dimensions of Attention to Advertising
Claire Charron – Research Manager, Google
Nicole Harnett – Senior Marketing Scientist, Ehrenberg-Bass Institute
Duane Varan – CEO, MediaScience

Extreme is Relative: Outlier Identification through Machine Learning and its Impact on Lift Metrics
Lee Shibley – Data Scientist, Nielsen
Oana Dan – Director, Media Science, Nielsen

Hacking the Funnel: Targeting for High Growth Potential in a Signal-Less Environment
Miguel Hernández – Marketing Effectiveness Analytics, Latin America/Brazil, Nielsen
Felipe Prandini da Silveira – Marketing Science Partner, Facebook

How do Chinese and Australian Viewers Process Ads?
Lena Zou-Williams, Ph.D. – Centre for Cognitive Systems and Neuroscience, University of South Australia

How the “Whole Person” Reaction Predicts Video Effectiveness
Amanda Currell – Vice President, The Kantar Group
David Evans, Ph.D. – Senior Manager, Customer Research, Microsoft

Improve Sales Lift with Unbiased and Effective Advertising
Jennifer Pelino – SVP, Omnichannel, Media Center of Excellence, IRI

Innovative Approach to Combining Probability and Non-Probability Samples
David Dutwin – SVP, Business Ventures & Innovation, NORC at the University of Chicago
David Sterrett – Senior Research Scientist, NORC at the University of Chicago

Limited Interruption: Improving Both the Program and Ad Environments
Jeff C. Boehme – TV & Cross-Platform Research, comScore
Artie Bulgrin – EVP, Strategy & Insights, MediaScience
Duane Varan – CEO, MediaScience

Make Noise with the Right Digital Video Captioning
Publicis
Verizon Media

Many Moving Parts: Machine Learning Models to Predict Brand Growth
Leslie Wood, Ph.D. – Chief Research Officer, Nielsen Catalina Solutions

Maximizing Digital Media Efficiency Using Machine Learning-Based Targeting
Kevin Hill – Data & Applied Scientist, Microsoft
Megan Lau – Group Research Manager, Microsoft

Media Equivalence Study: the impact of TV, YouTube, and Facebook Video Advertising
Dirk Bruns – Head of Video Sales, Central Europe, Google
Andrea Malgara, Ph.D. – Managing Director & Partner, Mediaplus Group
Guido Modenbach – Managing Director Market Intelligence, SevenOne Media

Optimizing Programmatic Media Campaigns

Over/Under? Average vs. Exact Commercial Metrics
Leah Christian – VP, Data Science, Nielsen

Predicting Effective Ad Curation with Neural Networks and Statistical Analyses to Maximize Audiences During TV Ad Breaks
Beth Egan – Associate Professor, Advertising, Syracuse University

Role of Connected Cars’ in Radio Strategy
General Motors

Solving Brand Suitability
Robert Cukierman – SVP, Strategy & Measurement, Zefr
Kara Manatt – SVP, Intelligence Solutions & Strategy, Magna Global

The Needles in the Haystack – Finding and Understanding Today’s TV Viewers in the Era of TV Overload
Christie Kawada, Ph.D. – SVP, Content Innovation Analytics, ViacomCBS

The Power of Short-Form Video
Paul Cavalluzzi – Director, Analytics & Insights, Publicis Media

The ROI of Brand Love
Pawanesh Malla – Associate Manager, North America Media, Advanced Analytics & ROI Engine, PepsiCo
Kevin Moeller – Head of Media Analytics & Insight, North America Beverages, PepsiCo

The Role of Emotion in Human Decision Making: Implications for Brand Success
Manuel Garcia-Garcia, Ph.D. – Global Lead of Neuroscience, Ipsos

Unlocking the Secrets of Mobile Advertising
Jon Brand – SVP, Brand & Consumer Experience, GfK

Visual Attention as a Common Media Currency
Neil Eddleston – Managing Director, JCDecaux OneWorld
Mike Follett – Managing Director, Lumen

What it Takes to Build a Credible Business Case for Investment in Brand
Ebiquity