AAA

Announcing the Call for Content for the 2021 Attribution & Analytics Accelerator

Submission Deadline: June 4, 2021

Topics Under Consideration:

  1. Data Solutions For A Privacy Compliant World

Case studies, validations, data analyses or experiments that feature solutions, or assess risks of:

  • Cookie, MAID and SDK replacements for attribution or targeting
  • Micro-segments (e.g. FLoCs) for MMM or MTA
  • Behavioral and other probabilistic solutions
  • Or other data solutions
  1. Representing the Brand in Attribution / Measuring Long-Term Effects in MMM

Case studies featuring solutions for measuring:

  • Brand value
  • Long-term effects
  • Any other business KPI beyond short-term conversion or sales
  1. Integrating Quality of Exposure Metrics

Case studies featuring the impact of:

  • Creative
  • Quality of exposure (e.g. attention)
  • Advanced audiences
  • Other measures that go beyond household or device impressions
  1. Measurement Meets Activation

Case studies featuring solutions for real-time, or at least mid-campaign, optimization of:

  • Media placement
  • Creative rotation
  • Other campaign tactics
  1. Full-funnel Measurement

Case studies featuring solutions for measuring the synergies between upper and lower funnel performance.

  1. Accurately Measuring The Full Value of Advertising

Case studies or experiments that demonstrate the importance of:

  • Incrementally
  • AdStock/decay curves
  • Diminishing returns
  • Halos and interactions among media and between media and other marketing factors
  • Dealing with omitted variables
  1. Unified Measurement

Case studies, validations, data analyses or experiments that demonstrate the benefits of:

  • Unified measurement
  • Siloed measurement
  • Any approach for harmonizing MMM and MTA
  1. TV Attribution

The current state of play, latest solutions or issues remaining.

  1. OOH Attribution

The current state of play, latest solutions or issues remaining.

  1. Radio Attribution

The current state of play, latest solutions or issues remaining.

Send your submission to:
Alice K. Sylvester (alice@sequentpartners.com)
Jim Spaeth (jim@sequentpartners.com)

Please include:

  • The topic your paper addresses:
  • Title:
  • Brief Description:
  • Presenters, including a brand or other end-user (name, company, title):

Submission deadline:
June 4, 2021