ARF Women in Analytics: Best Practices in Thought Leadership
JUNE 14 @ 12:00 PM – 1:00 PM EDT
Speaker Bios
Eileen Campbell
Founder, Womintuition;
Board Chair, Rival Group Inc.
Hadley Edwards
Senior Research & Insights Marketing Manager, Google Workspace
Google
Hadley Edwards leads Research & Insights for Google Workspace. She has extensive experience in leading and defining brand, category, and audience strategies, including repositioning efforts.
Prior to joining Google, Hadley held positions on market research teams at Microsoft, Starbucks Coffee Company, Del Monte Foods, and Kantar. She loves nothing more than generating research that captures attention, inspires industry action, and elevates brand perceptions (examples include: Dove Campaign for Real Women, IoT Signals, Security Signals, Levi’s Shape What’s to Come).
Hadley holds an MBA from the University of Cambridge, Judge Business School and a BA from Amherst College.
During her downtime, Hadley can usually be found running after her (very!) active toddler, Beatrice, or trying to sneak in a literal run on the East Lake Sammamish Trail.
Ola Mobolade
President/Chief Insight Officer
OMNIVORE
Heather O’Shea
Global Head of Ad Research & Insights
Snap Inc.
Heather O’Shea is a passionate digital ad insights leader with over 14 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. She is currently head of global ad research & insights at Snap. In her role, she produces thought leadership to educate the advertising industry and marketing community on mobile and Snapchat advertising through data-driven insights and empirical evidence. During her career, she has conducted market and media research for a wide variety of advertisers, including Johnson & Johnson, Colgate-Palmolive, Sony, and Campbell’s. Heather is a member board of directors for the Advertising Research Foundation’s Women in Analytics group. She received her M.B.A. in marketing from Baruch College at the City University of New York.
Mary Ann Packo
Senior Partner
Hypothesis Group
Mary Ann Packo is Senior Partner at Hypothesis Group, a premium insights, design and strategy agency that serves many of the fastest-growing, highest value brands in the world. Her focus is to lead the next wave of growth and innovation for the award-winning firm. Over the course of her career, Mary Ann worked for many of the largest insights agencies in the world and has led brand-building businesses, both corporate and entrepreneurial. She has a track record of success with start-ups, high-growth businesses, international expansion and global business management.
Before joining Hypothesis, Mary Ann held senior management positions at WPP, as CEO of Kantar Insights, CEO of Kantar Gold Rush, and CEO of Millward Brown North America. Prior to that, Mary Ann was a pioneer in the Internet and digital media measurement arena as president and chief operating officer of Media Metrix, from start-up through to IPO. She has also worked outside the U.S. as President of NPD Canada’s custom research business and Executive Director of Ipsos-NFO, a Paris-based European Joint Venture.
Today, in addition to her role at Hypothesis, Mary Ann serves as Chair of the Advertising Research Foundation (ARF) Board of Directors, Co-Chair of She-Can Revolution 2.0 and champion of a number of global women’s leadership initiatives. She earned her Bachelor’s Degree from Miami University in Oxford, Ohio and lives a bi-coastal life, splitting her time between New York City and San Francisco.