Adam is a marketing analytics leader who helps organizations connect data, technology, and strategy to optimize both the customer journey and internal processes. As Senior Director of Marketing Analytics at Memorial Sloan Kettering Cancer Center, he leads a team that delivers high-impact analyses shaping the organization’s direction. His group also owns the end-to-end data ecosystem, including measurement frameworks, data strategy, data architecture, business intelligence, and modernization efforts. His career spans agency and brand roles across multiple industries, where he has consistently built high-performing data teams, streamlined processes, and shaped culture. Adam lives outside of Boston, MA with his family. When he’s not working, he can be found goofing off with his wife and kids, hunting down new food experiences across the Northeast, or armchair-analyzing sports and politics with friends.