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A Peek Behind the Curtain: The Magic and Misery of Creative Briefs
Featured Speakers’ Bios

 



Jennifer Bonhomme
Executive Strategy Director
VMLY&R

Jennifer is currently an Executive Director or Strategy & Insights at VMLY&R. Her career spans over 15 years in London and New York, where she explored the many flavors of strategy, making her a rare crossover strategic talent. She is known by world-class brands for landing unseen insights and putting people at the center of ideas. The results she creates are transformed brands, designs, experiences, and ultimately businesses.

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Nathalie Brown
Executive Creative Director
VMLY&R NY

Nathalie Brown is an Executive Creative Director at VMLY&R where she oversees the Ford Pro business. She recently helped launch BECA, Black Executive CMO Alliance – the first network of its kind. Nathalie was part of the first all-female led creative team that launched a campaign during the Super Bowl for Bumble, featuring Serena Williams. She has also served as creative lead on Rolex, Office Depot Office Max, Cirque du Soleil, MTV Staying Alive Foundation, Hampton Inn and, oversaw the Feminist Letters, a typeface created to amplify voices advocating gender equality. Prior to VMLY&R, Nathalie was a Creative Director at McCann Erickson.

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Ann Green
SVP, Client Partner
Kantar

Ann Green is a Client Partner at Kantar with a rich background in brand building and creative development.

Ann’s focus is on maximizing the impact of our research on clients’ business by bringing together innovation, best practices and knowledge across the Kantar family. She has successfully supported the marketing efforts of top brands such as Google, Facebook, eBay, J&J, Chase, Pepsi, Estee Lauder, Unilever and Hershey.

Ann is a frequent speaker at industry events, including the Advertising Research Foundation (ARF), Word of Mouth Marketing Association (WOMMA), the Online Media, Marketing and Advertising Conference (OMMA) and, ad:tech. Ann is also prominent in academic circles having taught at Columbia University, NYU Stern and Kellogg School of Management.

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Rodrigo Maroni
Chief Strategy Officer
Wunderman Thompson NY

Rodrigo Maroni is the CSO at Wunderman Thompson NY, leading strategy for brands like Coca-Cola, VW, Unilever, Nestlé and Samsung. He is a sharp, no-BS strategic thinker who believes in applying a creative approach to strategic challenges, generating quality out of quantity.Previously, he’s held strategy leadership positions at Wieden+Kennedy, Crispin Porter + Bogusky, BBH, JWT and DDB, in the US and Brazil, working for brands such as Nike, Activision, Budweiser, Heineken, Stella Artois and Mondelez. In addition to his role at Wunderman Thompson, he currently serves as President of the Board at Grupo de Planejamento, the professional organization that represents strategy professionals in Brazil.

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Nancy Vaznonis
Global Group Creative Director
Ogilvy, Chicago

Born and raised in Chicago, Nancy graduated from Boston University’s School of Communications and started her advertising career at Arnold Worldwide in Boston. After six years at Arnold, Nancy moved back to Chicago and bounced around from FCB to Digitas to Razorfish and ultimately landed at Ogilvy Chicago. She happily remained there for over eleven years before moving across the pond to Ogilvy London, where she spent two years overseeing Dove Masterbrand, Dove Deodorant and Dove Men+Care, globally. She returned home to Ogilvy Chicago in 2020.

Throughout the span of her 26-year career, Nancy’s been privileged to build brands that include Dove, Corona Light, Sargento, Kotex, Suave, Glade, CDW, Royal Caribbean, McDonald’s, Oreo and Planters. She’s even managed to win some awards and produce a couple of Super Bowl commercials along the way. But most notably, Nancy’s been blessed by the Pope and bitten by a squirrel

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practice of advertising and marketing

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