A Layman’s Guide to Cross Media Reach & Frequency Measurement Using Virtual IDs
Featured Speakers’ Bios
Jackson Bazley
EVP, Data, Analytics & Measurement
ANA
Jackson Bazley is an Executive Vice President at the ANA where he leads the Measurement for Marketers and Data & Analytics practices and is responsible for the ANA’s Cross-Media Measurement Initiative. Jackson joined the ANA after 27 years with Ernst & Young, where he worked extensively across the media landscape in both audience measurement and advertising-centric evaluation and measurement.
Jukka Ranta
VP, Data Science & Statistics
Comscore
Jukka Ranta is Comscore’s Vice President of Data Science and Statistics. For the past 15 years Jukka has worked at Comscore on digital, TV, and cross-media audience and advertising measurement. He is currently leading the methodology development of Comscore’s new cross-media measurement methodology and is an active contributor to WFA’s Cross-Media Measurement initiative. Jukka has over 40 years of experience in the fields of artificial intelligence, software development, data science and statistics. He bought his first personal computer (Tandy/Radio Shack TRS-80 Model I with 4K of RAM) in the year 1979 and enjoys cycling in his free time.
Grant West, Ph.D.
Director of Marketing Science
in4mation insights
Grant West, Ph.D., is Director of Marketing Science at in4mation insights, an internationally recognized marketing research and analytics firm. He is an Account Team Leader, responsible for Marketing Mix Modeling engagements for several major brands in QSR and other verticals. He also works closely with clients to deliver customized measurement solutions and state-of-the-art decision tools for optimizing media, products, and pricing. He holds a Ph.D. from the University of Arkansas.
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.