Keith joined the Marketing Science Institute as Research Director in 2023, responsible for addressing corporate members’ needs and priorities with relevant and valuable academic research, and for developing and maintaining MSI’s community of marketing scientists and academics. Prior to joining MSI, Keith was an Assistant Professor of Marketing at Northeastern University and University of Illinois, Chicago, and a marketing and technology consultant for Fortune 500 companies, identifying needs and solving problems with research and analysis.

He has a Ph.D. in marketing from University of Georgia, an M.A. in psychology from Vanderbilt University, and a B.A in psychology and sociology from Miami University. Keith has published highly cited articles on research methodology, digital marketing, brand communities, and video game marketing in a range of academic marketing journals including Journal of Marketing Research, Journal of the Academy of Marketing Science, and Marketing Letters, and is on the Editorial Review Board of the Journal of the Academy of Marketing Science.