2023 Media Research Insights and 2024 Priorities
JANUARY 17 @ 12:00 PM – 1:00 PM PST | 3-4pm EST | Virtual Event
Outline and Timing (all times EST)
3:00 PM (EST) Open
3:01 Intro, agenda (Horst Stipp)
3:03 Summary of OTT 2023 Insights (presentation, Horst Stipp)
3:10 New Data and Discussion on Changing Viewers: Brian Fuhrer, Jon Giegengack (new data); discussion Carolyn Bisson, Lisa Heimann
- 3:10 Introductions (brief, Horst)
- 3:11 New research since October, new insights? – Horst asks Brian and Jon. They each present a few slides and Horst also asks each about research priorities for 2024 (5-6 min each)
- 3:23 Ask Carolyn and Lisa for feedback and about their 2024 research priorities (about 2-3 min each)
- Thanks
3:28 Introduce second topic: Diversity.
Participants: James Ambalathunkal, Shivani Gorle (presentations); discussion Jamie Stanziano, Paloma Gonzales, Dana Sparber
- 3:29 Introductions (brief) and brief OTT Summary (Horst Stipp)
- 3:32 New research Magid (James Ambalathunka)
- 3:39 New research Paramount (Shivani Gorle )
- 3:48 Discussion (Horst asks Jamie, Paloma and Dana for comments and their insights)
3:58 Thanks (and ARF Wide and AxS reminders)
4:00 End