ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Ogilvy Awards

2021 Nominees

Congratulations to the 2021 ARF David Ogilvy Award Finalists!

October 7, 2021 – Join us in celebrating the finalists during the virtual ceremony! Learn who will take home the Gold, Silver and Bronze statues (every finalist is eligible to win an award at any distinction), and the prestigious Grand Ogilvy Award. All ticket proceeds will go towards ARF WIDE: Workforce Initiative for Diversity and Excellence. Purchase your tickets now!


SPOTLIGHT CATEGORIES


Best Brand Transformation

Financial Fairness
BMO (Bank of Montreal)

Suspiciously Low Priced Groceries
Lidl


Best Consumer Experience

Project Understood
Canadian Down Syndrome Society / Google AI

Courtside
Michelob ULTRA


Best New or Emerging Brand

Marigold
Find Your Happy Place / Unilever

Suspiciously Low Priced Groceries
Lidl

Don’t Make Ads, Make TikToks
TikTok


Brand Purpose

Financial Fairness
BMO (Bank of Montreal)

Seeing the Unseen: The Role Gender Plays in Wealth Management
Merrill


Data Innovation Award

Project Understood
Canadian Down Syndrome Society / Google AI

Share Your Future. Start Here.
2020 Census


Social Responsibility Award

Financial Fairness
BMO (Bank of Montreal)

Project Understood
Canadian Down Syndrome Society / Google AI

Scary Enough
The Real Cost / FDA Center for Tobacco Products

Shape Your Future. Start Here.
2020 Census


INDUSTRY CATEGORIES


Business-to-Business

More Than: Zach & Zoe Sweet Bee Farm
Chase for Business

Realise Your Vision
Sohonet

Don’t Make Ads, Make TikToks
TikTok

Electronics, Technology & Telecommunications

Project Understood
Canadian Down Syndrome Society / Google AI

Nothing can stop a Team
Microsoft Teams


Financial Services & Insurance

Financial Fairness
BMO (Bank of Montreal)

Come Home Happy
Travelers Insurance

Take Advantage
UnitedHealthcare


Food & Beverage

Celebrate the Good
Butterball

Suspiciously Low Priced Groceries
Lidl

Courtside
Michelob ULTRA

As Real As It Tastes
Michelob ULTRA Organic Seltzer

The Life Artois
Stella Artois

Government, Public Service & Non-Profit

Project Understood
Canadian Down Syndrome Society / Google AI

Scary Enough
The Real Cost / FDA Center for Tobacco Products

Shape your future. Start Here.
2020 Census


Health & Personal Care

downtherecare
Cottonelle

Share the Care
Dove

Dove Hand Sanitizer Launch
Dove / Unilever

Start Stopping
Nicorette


Multicultural

Yes! To Census 2020
City of Houston and Harris County

Share the Care
Dove

Read Between the Lies
truth


Pharmaceuticals

Moments of Stress
Boehringer Ingelheim

Slow Turkey
CHANTIX® (varenicline) / Pfizer

Not My Child
Gardasil 9 / Merck

I’m the Type
STEGLUJAN / Merck


Retail & Restaurants

Suspiciously Low Priced Groceries
Lidl


Sports, Media & Entertainment

2021 NBA All-Star Game Campaign
The National Basketball Association (NBA)


Travel

Get Carried Away
Amtrak, National Railroad Passenger Corporation

  • 2021 Winners
  • Categories
  • Juries
  • Past Winners
  • Terms and Conditions
  • ARF WIDE: Workforce Initiative for Diversity and Excellence
  • Virtual Ceremony
  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

AWARDS SPONSOR

Ipsos

PARTNERS

ANA

Female Quotient

iHeart

SeeHer


CORPORATE SPONSORS

BOA

BOA

Hypothesis

Hypothesis

LP

Merck

Unilever

Verizon

Unitedhealth

VMLYR


Looking to sponsor the ARF David Ogilvy Awards? Reach out to sponsorship@thearf.org

IMPORTANT DATES

  • March 16 – Entry Period Opens
  • June 7 – Entry Period Closes
  • June-July – Jury Review
  • August – Finalists Announced
  • October 7 – Virtual Award Ceremony
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content