Don’t miss these speakers. They represent the tip of the iceberg of the value that agencies will get over the two-day conference.
Planning in an AI World
Brad Smallwood, Facebook, speaks about how AI is being used today in planning and measuring and what it means for agencies, advertisers and platforms.
Marketing Effectiveness in the Digital Era
Les Binet, adam&eveDDB, gives the first-ever U.S. presentation of ground-breaking work about how the rules of effectiveness need to change in a digital world.
Too Much Math, Too Little Meaning
Publicis’ Rishad Tobaccowala provides perspective on how to gain insight in a world of data explosion, including observations on how mistakes are affecting advertising and marketing.
Grow Your Brand with Better Audience Targeting
IRI’s Nishat Mehta advises how to leverage the best data quality audiences at the right and place to reduce ad spend and build brand loyalty.
The Race to Own the Future of TV
Hulu, Snapchat and Warner Media reveal POVs and plans about their investments to capture younger generations’ attention, in the face of their attraction to mobile and SVOD services.
In addition, you will get 100s of actionable takeaways from companies like Anheuser-Busch, CBS, Cox Media Group, Google, Group M, The Hershey Company, LiveRamp, MMA, Neustar, Omnicom, and Twitter.