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  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
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    • Targets & Segments
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    • 2023 Top Member Questions
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    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

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To further, through research, the scientific
practice of advertising and marketing

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