Q: What kind of information is available in PowerSearch? 

A: PowerSearch give you access to high-quality, curated content on advertising and marketing research, including ARF conference presentations, papers, and videos, ARF David Ogilvy Award Winning Case Studies, Journal of Advertising Research, ARF Knowledge at Hands, select white papers and articles from ARF members and partners.

Q: How do I use PowerSearch?

A: Enter your search term(s) in the search bar at the top. PowerSearch’s engine automatically searches by default across the titles, main text, and authors of all documents. You can create a more targeted search by using the Advanced fields or specific search operators. Click on the “Help” link, below the search bar, for tips on using search operators.

Q: What is the difference between “ARF curated content” and “Non-ARF curated content”?

A:”ARF curated content” includes content that were presented at ARF events or were published by the ARF. ARF members have full access to these content.

“Non-ARF curated content” includes content from WARC (World advertising Research Center), members or trusted partners. ARF members who are WARC subscribers can use PowerSearch to seamlessly search both databases. ARF members without WARC subscriptions can view the brief summaries of WARC articles.

Q: How do I look up a presentation that I saw at an ARF event?

A: If you are seeking specific presentations or papers from past ARF conferences or regional events, the best way would be to use Advanced Search. Click on the “Advanced” link below the search bar. You can search by title, author, and/or event.

Q: Why can’t I find a presentation or paper that I saw at an ARF event?

A: On rare occasions, our Presenters do not give us permission to distribute their content. Please reach out to us to confirm: knowledgecenter@thearf.org