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ARF WIDE


Program Components

Scholarships
Awards two-year scholarships to undergraduates at public university partners who demonstrate financial need and show a high potential to make a positive impact on the field. Encourages students to complete their undergraduate education and discover insights and analytics careers in marketing, advertising, media and research.


Access
Connects promising students to a network of professionals working at ARF member companies. Scholars will gain access to ARF’s professional programs – including conferences, seminars, Learning Labs, Young Pros and Women in Analytics.


Internships
Scholars gain access to ARF WIDE partners offering paid summer internship opportunities, giving them a competitive edge when entering the job market. ARF WIDE helps companies build a strong pipeline of motivated, work-ready talent.


Training
Program orients Scholars to the ecosystem and provides technical skill-building Learning Labs.


Networks & Support
Scholars are matched with industry professionals who provide career guidance and support.


Young Pro Coaches
ARF Young Pros are uniquely suited to serve as a bridge between the undergraduate experience and professional workforce. Young Pro Coaches will provide a relatable and approachable support system for ARF WIDE Scholars as they navigate the ARF and the industry at large.


Executive Mentors
ARF is leveraging the association’s unique network of industry leadership to further supplement the professional networks of our upperclassmen scholars.


Diversity Profiles Academic Profiles

Students from backgrounds currently underrepresented in the industry workforce

Students with demonstrated financial need

Students from underserved communities

First-generation college students

Transfers from junior college to 4-year public university

Currently enrolled in junior year in one of public universities partnering with ARF WIDE

Interested in entering fields served by the ARF: marketing, advertising, media, market research, data analytics, insights

Includes students with course or work exposure to quantitative and/or qualitative methods

To get involved or learn more about WIDE, please contact us at WIDE@thearf.org.

DONATE NOW

ARF WIDE is a program of the ARF Charitable Foundation, a 501(c)3 tax exempt charitable foundation. Contributions to ARF Charitable Foundation are tax-deductible to the extent allowed by law.

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  • ARF DASH: Annual TV Universe Study

CORPORATE PARTNERS

Adelaide Media

Analytic Partners

ATT

C+R

DotDash Meredith

ESPN

Google

GfK

Initiative

Ipsos

Levis

Meta

Nielsen

Nielsen

Paramount

Paramount

Skim

Unitedhealth Group

Verizon

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To further, through research, the scientific
practice of advertising and marketing

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