Kristin is the Director of the A.C. Nielsen Center for Marketing Analytics & Insights at the University of Wisconsin-Madison. In service of that role she teaches graduate marketing students as well as career coaches all students as to finding careers in the marketing analytics and consumer insight fields. Kristin stays closely connected to the marketing industry through attending and speaking at conferences like The Market Research Event, ARF events and the Insights Association. She leads UW’s own insights conference, their ‘Summit’ biennially.

Prior to joining UW-Madison and the A.C. Nielsen Center, Kristin spent several years in corporate marketing roles. Kristin earned her MBA in Marketing and Entrepreneurship from UW’s School of Business and her undergraduate degree in Marketing from the University of Denver. Kristin is the proud parent, along with her husband, of twin 6 year old girls.

Louis Jones serves as Senior Fellow, which follows time as Chief Marketing Officer and a two year stint as the Brand Safety Officer (BSO)-in-Residence. Previously, Jones was EVP, Media & Data at the 4A’s (American Association of Advertising Agencies) where he jumpstarted the industry focus on brand safety with the creation of the 4A’s APB. With more than 30 years in the ad industry, Louis has been the CEO of Maxus – Adweek’s Agency of the Year in 2012. Previously, Jones was responsible for Havas Digital’s global services, including product development across the various digital agency networks – digital, direct response, mobile, systems integration, and creativity after Louis led three years of double-digit growth for Media Contacts’ US operations as EVP, Managing Director USA. His first ten years in advertising were spent at J. Walter Thompson in New York.

As the CRO for Aquila, Jed works to cultivate marketer support for our pioneering cross media measurement platform. Jed partners with Product, Operations, Marketing and global solution partners (Accenture, Kantar Media) to ensure that client needs are being met as related to offer innovation, offer delivery and product marketing. Jed has worked across the Media buy/sell/technology ecosystem, holding leadership roles at Kantar, Ebiquity, Google, Univision Communications, OmnicomMediaGroup and Nielsen. He is also active in many industry organizations, serving on the Board for the Advertising Research Foundation (Past Chair) and has been a board member of the Media Ratings Council, Coalition for Innovative Media Measurement and the Council for Research Excellence. In his free time, Jed volunteers regularly with food insecurity agencies including Encore Community Services and God’s Love We Deliver.

Nancy Smith is Founder, President, and CEO of Analytic Partners. Nancy began her career as a brand marketer, and she identified a market need for better data analytics to drive enterprise growth. Nancy’s experience struggling to turn data into actionable intelligence inspired her to launch Analytic Partners in early 2000. Since then, Nancy has built the company into the global leader in analytics with offices around the world from the Americas to EMEA to Asia and Australia. Along the way, Nancy has transformed Analytic Partners from an analytics consultancy to a technology firm with an industry-leading commercial analytics software platform, GPS Enterprise. Nancy was named the Ernst & Young LLP Entrepreneur of the Year 2020, Florida Award. Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business. In addition to building and leading Analytic Partners, Nancy has a passion for education and has served on numerous boards at educational institutions from childhood education up to the university level. Nancy currently makes her home in Miami along with her family.

Dr. Linda Vytlacil, former Vice President for Data Science/Global Data & Analytics Platforms for Walmart Labs, is a recognized people leader and commercial manager with extensive experience in building teams and creating analytics capabilities to harness profitably the power of big data analytics. With business development experience and P&L responsibilities in global consulting services, Dr. Vytlacil is a successful and award-winning team leader who is skilled at identifying and developing talent. She brings numerous skills to the classroom including technical credentials in advanced analytics across customer domains such as strategy, loyalty, digital marketing, pricing strategy, retail, product innovation, market research, econometrics, demand forecasting and performance measurement.