ARF In the Press

2024

In The Press Hub: As in U.S. Politics, TV Viewers Are Evenly Divided Between Liberal and Conservative
TVTech, 10/28

In The Press Hub: Political Views Affect Entertainment Viewing Choices
MediaPlayNews, 10/28

In The Press The ARF Announces the Marketing Analytics Accelerator 2024:
A Must-Attend Event for Marketers and Analytics Leaders
Dramatic Changes in the Marketing and Measurement Industry Unveiled at Dotdash Meredith
ARF PRESS RELEASE, 10/25

In The Press OTT 2024 (Today’s Dynamic Media Landscape)
Ipsos.com, 10/23

In The Press The ARF Announces OTT 2024 Event, “Today’s Dynamic Media Landscape: What’s Next?”
Insights into the Evolving Media Landscape to be Presented at NBCUniversal Studios
ARF PRESS RELEASE, 10/10

In The Press Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards
Awards Were Presented Following the ARF’s Third Annual Creative Effectiveness Conference
ARF PRESS RELEASE, 9/26

In The Press The Advertising Research Foundation Announces Finalists for 2024 David Ogilvy Awards
Award Ceremony Following the 2024 Creative Effectiveness Conference,
Featuring Speakers from VML, Google, and More
ARF PRESS RELEASE, 8/15

In The Press Advertising Research Foundation Appoints Mark Truss as New Chair
The ARF Announces New Board members, Officers, and Additions to the Board of Trustees
ARF PRESS RELEASE, 6/25

In The Press Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies
Digiday, 6/24
Please note, this content is available exclusively to Digiday+ members

In The Press Six percent of U.S. households now watch TV exclusively on mobile devices
Cynopsis, 6/24

In The Press ARF Says TV Household Definition Change More Urgent
MRWeb, 6/20

In The Press About 6% of U.S. households watched TV exclusively on mobile devices in 2023, an increase of more than 1 million homes
Cynopsis, 6/21

In The Press The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement
Newly Released DASH TV Universe Report Reveals that 6% of U.S. Households Watch TV Without a TV Set
ARF PRESS RELEASE, 6/20

In The Press Different Attention Measurement Tools Produce Significantly Different Results, finds ARF Study
VideoWeek, 5/28

In The Press ARF Attention Phase 2 Report Overturns Widely Held Assumptions
MediaVillage, 5/22

In The Press Attention Measurement Validation Initiative Phase Two Report: ARF
MARTECHCUBE, 5/21

In The Press From Town Criers to Targeted Tweets: A Journey Through the Evolution of Marketing
Medium, 5/21

In The Press Samsung Ads Unveils AI Innovations: Elevating Ad Performance and Audience Engagement
Admonsters, 5/20

In The Press The Advertising Research Foundation released findings…
Cynopsis, 5/20

In The Press ARF makes breakthrough in measuring attention for advertising effectiveness
AdGully, 5/18

In The Press ARF explores role of attention in creative testing
Advanced Television, 5/17

In The Press The Advertising Research Foundation released findings…
Cynopsis, 5/17

In The Press Are Attention Metrics On A Path To Becoming Advertising Currency?
MediaPost, 5/16

In The Press The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report
Revealed at ATTENTION 2024, Phase Two Report Evaluates Creative Testing Methods
ARF PRESS RELEASE, 5/16

In The Press ARF Teases Ad ‘Attention’ Data Showing TV Outperforms Social Two-To-One
MediaPost, 5/15

In The Press Consumer Trends to Know from ARF Shopper 2024
comscore, 4/30

In The Press Football is the new Hollywood for younger audiences
NewDigitalAge, 4/17

In The Press Highlights from ARF’s AUDIENCExSCIENCE 2024
ARF Update, 4/12

In The Press New WARC Diversity, Equity and Inclusion hub to help marketers implement effective DEI strategies
PRODU, 4/5

In The Press Neuro Study: Greatly Improve Attention’s Predictivity of Sales Results by Adding RMT Motivations
Media Village, 4/3

In The Press How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory
Ad Exchanger, 3/29

In The Press ARF Day 2: Regulation, Privacy, Toxicity And ‘Impressions’
MediaDailyNews, 3/22

In The Press New Study from eye square and Screenforce Shows Varying Levels of Advertising Effectiveness at Different Times of Day
CBS42, 3/22

In The Press While dramatic advances in artificial intelligence (AI) are changing advertising and media tremendously.
MK News, 3/21

In The Press ARF Day One: Research And Measurement Becoming Ever More Complex
MediaDailyNews, 3/21

In The Press ARF released “The Handbook for Using AI in Advertising Research”
MARTECHCUBE, 3/1

In The Press The Advertising Research Foundation Unveils Handbook for Effective Utilization of AI in Advertising Research
Talk CMO, 3/4

In The Press The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research
Marketing Technology Insights, 3/1

In The Press The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research
Exclusive Members-Only Handbook Offers Guidance for Advertisers on Effective AI Utilization
ARF PRESS RELEASE, 2/29

In The Press With new sonic logo, Qualcomm gives Snapdragon its own Sound
Digiday, 2/16

In The Press Touching All Bases to Make Advertising Work Harder
MediaVillage Thought Leaders, 1/24

2023

In The Press The ARF Uses ChatGPT to Summarize and Reinterpret Erwin Ephron’s 152
Newsletters
Book to be sold as part of a fundraiser for the ARF Workforce Initiative for Diversity and Excellence
ARF PRESS RELEASE, 12/15

In The Press Study: Panels Key in Big Data Audience Measurement
Advanced Television, 12/13

In The Press ARF Releases DASH TV Universe Study Report Underscoring the Importance of Panels in Big Data Audience Measurement
Nationally projectable enumeration study enables licensees to calibrate big data sets, account for gaps and biases in viewership data, and model HH demographics and persons’ viewing
ARF PRESS RELEASE, 12/11

In The Press ARF Appoints Programme Lead For Diversity Scheme
ResearchLive, 12/04

In The Press The ARF has tapped Tom Lynch…
CynposisMedia, 12/01

In The Press ARF Names ‘Diversity and Excellence’ Leader
MRWeb, 12/01

In The Press Names of Note: The Advertising Research Foundation has appointed Tom Lynch as director, programs and development, ARF WIDE.
Quirk’s Media, 12/01

In The Press Tom Lynch Named as Director of Programs and Development for ARF WIDE
ARF program aims to diversify the research and insights functions at marketing, media, agency and research companies
ARF PRESS RELEASE, 11/30

In The Press Want Gen Z To Watch Your Movie? Go Short To Get Them To Go Long
Forbes, 10/31

In The Press Why Attention-Adjusted Reach Curves are the Next Evolution in Ad Measurement
Campaign, 10/30

In The Press ARF Releases Phase 1 Report of its Attention Measurement Validation Initiative
Media Village, 10/11

In The Press   In The Press Nearly Half the Data Used for Ad Targeting is Wrong
Ad Age, 10/10

In The Press Short Attention Span Theater: Why A New 156-Page Report Is NOT A Nine-Second Read
MediaPost, 10/05

In The Press Samsungs Unfold Your World Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards
BusinessWire, 10/04

In The Press Research: Attention Measurement Focuses on Creative and Media
Advanced Television, 10/03

In The Press Samsung’s “Unfold Your World” Campaign Named Grand Winner of the
2023 ARF David Ogilvy Awards
Awards were presented following the ARF’s second annual Creative Effectiveness event.
ARF PRESS RELEASE, 10/4

In The Press ARF Attention Validation Measurement Initiative Reveals Majority of Attention Measurement Companies Focus on Both Creative and Media
First phase of the Initiative identifies methodologies and KPIs of attention measurement companies
ARF PRESS RELEASE, 10/3

In The Press Marketing Mix Modelling Seeing Resurgence, Finds Marketing Science Institute Report
RESEARCHLIVE, 9/14

In The Press New Privacy Regulations and Loss of Data Signals Fuels Resurgence in Marketing Mix Models
Multichannel Merchant, 9/13

In The Press Why Marketers Are Paying Greater Attention … to Attention
AdWeek, 9/11

In The Press The ARF Announces 2023 David Ogilvy Awards Finalists; Winners to be Celebrated Following Creative Effectiveness Event
TikTok, Ipsos and others to speak at second annual ARF event
ARF PRESS RELEASE, 8/17

In The Press ARF/NYU Certificate in Marketing Optimization & Insights Reaches 100 Student Milestone
Registration for the next Fall cohort ends August 11
ARF PRESS RELEASE, 8/4

In The Press ‘Attention Can Become A Currency’
MediaPost, 6/8

In The Press Trading on Attention
The Media Leader, 6/8

In The Press The Virtual Elephant In The Room
MediaPost, 5/8

In The Press Highlights of the ARF AxS 2023 Conference
MediaVillage, 5/4

In The Press Nielsen vs. Joint Industry Committee
Ad Exchanger, 4/28

In The Press ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaPost, 4/28

In The Press The Debate About Measuring What We Watch
MediaPost, 4/28

In The Press Nielsen Upends TV Upfront Plans by Bringing Back Panel-Only Data
AdAge, 4/27 (subscriber only)

In The Press ARF Audience X Science Day One: ‘Frequency Is Crabgrass’
MediaPost, 4/26

In The Press Paramount’s Fahey Rush: We’re Halfway Through Our Upfront – Dinners, That Is
MediaPost, 4/25

In The Press Artie Bulgrin Receives Advertising Research Foundation’s Erwin Ephron Demystification Award
ARF also announces Journal of Advertising Research Best Reviewer and Best Paper honorees
ARF PRESS RELEASE, 4/24

In The Press Two Out of Three Advertisers are Considering Using Metaverse and AR Advertising
Cynopsis, 4/6

In The Press   In The Press The Coalition for Innovative Media Measurement Announced the Launch of a Study Focused on Assessing the Opportunities…
Cynopsis, 4/3

In The Press ARF Begins Attention Measurement Industry Analysis
ResearchLive, 3/22

In The Press The ARF Sets Out To Map Attention Measurement Landscape as Phase One of Attention Validation Initiative
Brand Steering Committee includes senior researchers at Coca-Cola, LinkedIn/Microsoft, MARS and McDonalds
ARF PRESS RELEASE, 3/21

In The Press TV Measurement Should Include Homes with No TVs, Research Group Says
Ad Age, 3/27

In The Press Advertising Research Group Wants To Replace TV Households
Forbes, 3/27

In The Press ARF Seeks Measurement Shift To ‘TVA’ Households
Radio+Television Business Report, 3/27

In The Press ARF Calls On Industry To Scrap ‘TV Households,’ Replace Them With ‘TV-Accessible’ Ones
MediaPost, 3/27

In The Press ARF Calls for TV Measurement Reset
Advanced Television, 3/27

In The Press ARF: Out With TV Households, In With TV-Accessible Households
NextTV, 3/27

In The Press ARF Calls For Move Away From TV Households
as Basis of TV Measurement
Says move to “TV-accessible households” is needed as ARF’s DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set
ARF PRESS RELEASE, 3/27

In The Press NYU, ARF Set Second Year Of Marketing Insights Certificate Program
MediaPost, 2/2

In The Press Inaugural Class Graduates with NYU/ARF Certificate in Marketing Optimization & Insights
Students from Levi Strauss & Co., Oracle, Optum, gain strategic advantage in delivering marketing insights for their respective companies
ARF PRESS RELEASE, 2/1

In The Press  In The Press The Coalition for Innovative Media Measurement Adds 26 New Members
tvTech, 1/23

In The Press Google and Meta Among New ARF Diversity Programme Partners
ResearchLive, 1/23

In The Press The Advertising Research Foundation has Added New Corporate Partners
Cynopsis, 1/23

In The Press As Brands Spend More in Connected TV, They Must Pay Closer Attention to How It’s Viewed – and Measured
WARC, 1/21

In The Press The Advertising Research Foundation has Added New Corporate Partners
Cynopsis, 1/19

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