ARF Board & Trustees Bios

2024 Board of Directors & Trustees Bios

ARF Board of Directors | ARF Trustees | ARF Charitable Foundation Board of Directors | MSI Trustees | CIMM Board of Directors

ARF Board of Directors

Scott McDonald, Ph.D.
CEO & President
ARF

Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School.

He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.

Chair
Mark Truss
Chief Research Officer
VML Data

Mark Truss is the Chief Research Officer for VML Data, overseeing research, insights and brand intelligence. Using traditional and emerging research techniques, Mark and his team help companies uncover hidden truths about consumers, cultures and brands that drive impactful communications across a variety of media channels.

Mark is also an active contributor within the industry. He writes for and speaks at events hosted by the Advertising Research Foundation and the 4A’s and the IAB; as well as lends his expertise to industry bodies, such as the Market Research Council and the Ad Council’s Research Committee. In addition, Mark is an adjunct professor at Columbia University and NYU and serves as a board member for the ANA’s Educational Foundation and the Advertising Research Foundation.

In his spare time, Mark plays lead guitar in a band of market researchers, known as “The Outliers.”

Secretary
Abby Mehta
SVP Marketing Insights and Media Analytics
Bank of America

Abby Mehta is Senior Vice President, Marketing Insights & Media Analytics Executive at Bank of America. Her current responsibilities range across the Enterprise, Consumer Banking and Wealth Management lines of business. Abby brings 20+ years of experience in harnessing consumer insights through research and analytics to develop effective customer-centric strategies that enhance the brand as well as drive the business.

Prior to Bank of America, Abby established the Center of Excellence for Customer Insights & Marketing Research at Staples. Abby integrated the brick-and-mortar and online LOBs to offer a holistic view of the customers for more effective business planning and implementation. Before Staples, as Global Head of Customer Insights for Monster, Abby managed research in 18 countries to bring actionable recommendations to her business partners across the organization. Prior to this, Abby’s served as Head of Research for Gallup & Robinson marketing and advertising consultancy, where she supported clients from a variety of Fortune 100 companies across many verticals as well as Federal agencies.

Abby started her career as Assistant Professor of Advertising at the Newhouse School of Communications at Syracuse University.

Neha Bhargava
Director, Advertising Research
Meta

Neha Bhargava is the Director of Advertising Research team at Meta. Before joining Meta, Neha was a strategy consultant focused on providing product and marketing decisions based on big data.

She started her career as an Electrical Engineer and a Mechanical Engineer designing avionics control hardware for rockets. Neha holds a bachelor’s degree in Electrical Engineering and Computer Science from MIT and an MBA from the University of Pennsylvania Wharton School of Business.

Pete Doe
Chief Research Officer
Nielsen

Pete Doe is Chief Research Officer at Nielsen. He has decades of experience in market research, audience measurement, big data and statistical modeling techniques.

In his current role he leads Nielsen’s Data Science Organization, overseeing the development of audience measurement methodologies across video, digital and audio globally. This is his second stint at Nielsen: between 2004-2015 he was a primary architect of Nielsen’s data integration products and contributed to patented innovations in Set Top Box measurement, Digital and Outdoor Advertising Research.

Between 2015-2022, Pete was Chief Research Officer at clypd, an advanced TV platform start-up acquired by Xandr in 2019, which in turn was acquired by Microsoft in 2022.

Before moving to the United States, Pete was a board director at RSMB TV Research in the UK, where he worked primarily on the BARB TV audience measurement currency as well as data fusion projects. He started his career at NOP Market Research in London.

Pete is a graduate of King’s College, London University.

Colleen Fahey Rush
EVP & CRO
Paramount

Colleen Fahey Rush is Executive Vice President and Chief Research Officer at Paramount. Rush oversees the research, insights and analytics functions across Paramount’s leading portfolio of streaming, broadcast, entertainment, news and sports brands. She is also responsible for the corporate research function including data collection and analysis spanning the company’s business portfolio to support strategic priorities.

Rush leads research and insights across content, streaming, marketing, brand strategy, trend forecasting, digital and social to inform decision making, drive strategy and super serve audiences in today’s evolving media landscape. Under her guidance and leadership, she built the company’s corporate consumer insights practice dedicated to new technologies and emerging consumer behaviors to inform key stakeholders. She continues to play an instrumental role in the industry advocating for the improvement of linear, digital and multiplatform media measurement and analytics in order to manage and aggregate data across all of Paramount’s media and digital properties.

Rush most recently served as Executive Vice President and Chief Research Officer of ViacomCBS. Her previous roles also include Executive Vice President of Strategic Insights & Research and Senior Vice President, Research & Insights for VH1, CMT and Logo.

Rush is on the Board of Trustees at the Advertising Research Foundation (ARF), on the Advisory Board of Civic Science, and sits on the Advisory Board for Cornell University’s Department of Communication. She holds a U.S. Patent in Systems and Methods for Delivering Online Advertisements.

She earned a Bachelor of Science from Cornell University and has an M.B.A. from New York University’s Stern School of Business.

Chris Fosdick
Managing Partner
The Cambridge Group

Chris Fosdick is a Managing Partner with The Cambridge Group, a leading strategy consulting firm and a subsidiary of Nielsen. He has spent the last ten years with TCG helping clients primarily in the consumer products, retail and media spaces develop demand-driven growth strategies and respond to change.

Chris’ work explores how shifting consumer demand is reshaping competition, and how dynamic companies can adapt to meet new challenges. He has developed strategies for domestic and global clients around new product development, innovation strategy, business and brand portfolio optimization, pricing strategy, customer and market segmentation, and business model evolution.

Prior to joining The Cambridge Group, Chris worked in the media sector, developing, launching and marketing television and online content for cable brands including MSNBC, SyFy/USA Networks and Pax/ION.

Chris earned his MBA with honors from the Kellogg School of Management at Northwestern University with concentrations in Analytical Consulting, Marketing Strategy, and Media Management. He also holds a BS in Foreign Service from Georgetown University, where he graduated magna cum laude.

Treasurer
Bill Livek
Chief Executive Officer and Executive Vice Chairman
Comscore

As Chief Executive Officer and Executive Vice Chairman, Mr. Livek’s passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in consumer and audience measurement. Since joining Comscore in 2016, Mr. Livek has also served as the company’s Executive Vice Chairman & President.

Prior to joining Comscore, Mr. Livek served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere. Mr. Livek previously served as Co-President of Experian Research Services, Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Vice President of Sales/Marketing for Arbitron and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO.

Mr. Livek draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events. When he’s not working towards the advancement of Comscore’s initiatives, Mr. Livek loves riding his road bicycle on the weekends. His idea of a great vacation is a scenic, weeklong bike trip.

Carl Mela
T. Austin Finch Foundation Professor of Marketing
Duke University

Carl F. Mela is the T. Austin Finch Foundation Professor of Marketing at Duke University and past Executive Director of the Marketing Science Institute. He holds an engineering degree from Brown University, and a Ph.D. in Marketing from Columbia University. Prior to his Ph.D., he held management positions at Hewlett Packard, Hughes Space and Communications, and Proxima Corporation. Prof. Mela applies economic and statistical models to generate insights regarding the long-term effects of marketing activity on brand equity and the effect of digital marketing technology on consumer and firm behavior. Articles along these lines appear in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Harvard Business Review, and the Journal of Consumer Research and have received or been a finalist for forty best paper awards including the INFORMS John D.C. Little and Long-Term Impact Awards and the American Marketing Association’s William O’Dell and Paul Green Awards. Prof. Mela serves or has served as an Associate Editor of the Journal of Marketing Research, and Quantitative Marketing and Economics and is or has been on the editorial boards of the Marketing Science, Journal of Marketing and Marketing Letters. Professional boards include the Word of Mouth Marketing Association, Unilever, Information Resources, Incorporated, the Marketing Science Institute, and the Advertising Research Foundation.

Steven Millman
Global Head of Research & Data Science
Dynata

Steven Millman is an award-winning researcher currently leading all research and data science initiatives globally for Dynata and is responsible for automation, innovation, and thought leadership. Prior to this role, he ran research, data science and operations for Dynata’s Advertising Solutions division, which provides activation and campaign measurement over the entire lifecycle of a campaign. Before Dynata, Steven was Chief Scientist at Simmons Research (MRI-Simmons) leading measurement sciences and developing new products. As Senior Vice President for Research at comScore, he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey research, research design and other applied research techniques. He is also an inveterate coffee snob.

Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness
The Coca-Cola Company

Greg Pharo is global senior director of communications & marketing effectiveness for The Coca-Cola Company. He heads worldwide communications, advertising & media diagnostics and data services for the world’s leading beverage company, helping Coke maximize its return on marketing investment. His responsibilities include media analytics and optimization, advertising and messaging research, and holistic communications best practices. He also co-chairs the Measurement and Accountability Committee for the ANA-Association of National Advertisers.

He’s a recognized expert in advertising insights, forecasting, earned media analytics, ad creativity assessment and marketing ROI. Greg has pioneered advances in the marketing analytics field with new-to-the-world mix modeling and multitouch attribution techniques for measuring media’ impact on sales and brand perception. He also invented market mix modeling techniques to measure mass advertising’s ability to reduce customer churn. Most recently Greg co-developed artificial intelligence techniques for predicting ad performance prior to airing.

Greg is a graduate of Emory University where he received both bachelors and MBA degrees. Prior to joining Coca-Cola he worked in marketing and finance at AT&T, Siemens, Georgia-Pacific and Kodak.

Kirti Singh
Chief Analytics, Insights & Media Officer
P&G

Kirti Singh leads P&G’s global Consumer Market Knowledge (CMK) organization, Analytics and Insights and Global Media group in leveraging cutting-edge data, analytics, behavioral science and visualization to discover consumer, shopper and market insights—and transform them into actionable outputs that drive growth of P&G’s global product portfolio. Under Kirti’s leadership, CMK has become an invaluable partner in shaping the direction of our ten product categories to grow brands, guide strategies and portfolio choices, and design in-market executions.

Since joining P&G in 1993 as a CMK manager in India, Kirti has held numerous leadership positions across P&G businesses, including Beauty Care, Feminine Care, Health Care and Grooming. He has worked across many geographies including India, China, Singapore and the U.S.

Outside of P&G, Kirti lends his expertise to academia and the public sector to foster development in the areas of consumer insights and research.

Christine Turner
Privacy, Measurement & Analytics, Lead
Google

Currently Christine leads Privacy, Measurement & Analytics for Google’s Consumer, Government and Entertainment Large Customer Segment. In this capacity she works with customers and key verticals to better understand consumer trends & insights, design accurate and scalable measurement practices and deliver ad effectiveness insights on media best practices.

Christine graduated from the University of Southern California in 2003 and has spent the last 20 years in a variety of digital marketing, advertising measurement and analytics roles at companies like Estee Lauder, Yahoo!, Instagram & Facebook. Prior to Google Christine spent 4 years building out Facebook’s Global Marketing Science client & agency teams. Initially she focused on bringing Instagram ads to market and then more broadly working with customers and agencies to both understand and increase the value of their FB investment through advanced measurement & auction buying methods. She joined Google & GCS in 2018 where she has focused on scaling customer success through the Independent Agency segments. Currently Christine leads the $4B+ US West Agency business and the US GCS SA360 team. In all roles Christine has had a deep focus on leveraging data to drive business decisions, but most importantly on building and leading diverse and inclusive teams.

Her hope for our industry is that we develop a common and accurate currency for understanding the value of all media investments, helping marketers focus on real business growth.

Christine currently resides in Redwood City, CA with her two kids Sofie & Cade (8 & 6), and dog Cooper.

Nicole Whitlow
Global Head of Consumer Insights, KitchenAid Small Appliances
Whirlpool

Nicole Whitlow is the global head of Consumer Insights for KitchenAid Small Appliances at Whirlpool Corporation. She also led Brand/Advertising Insights for all US major appliances brands for 2 years, covering the Whirlpool, Maytag, KitchenAid, Amana, JennAir and Gladiator brands. Prior to Whirlpool, she led Consumer Insights for Barilla America and was responsible for the company’s market research team for the United States, Canada, Mexico and Brazil. She has also held client and vendor side research roles at companies such as McCain Foods, Millward Brown/Kantar and Catalina Marketing. Nicole is passionate about translating data and trends into meaningful growth opportunities for brands.

She earned her Bachelor’s degree from Illinois State University with a concentration in Marketing and Mathematics and her MBA from DePaul University with a concentration in New Product Development.

She is a member of the Advertising Research Foundation’s Board of Trustees and has also served as an Ogilvy advertising judge.

ARF Board of Trustees

Tina Allan
Global Chief Data & Intelligence Officer
FCB

Tina Allan joined in 2021 as Global Partner & Head of Data Science and Connections, a newly created role, where she oversees FCB’s global end-to-end solutions across CRM, brand, and media. Tina’s expertise brings innovative data-driven business solutions and enhanced creative experiences to consumers on behalf of our clients. With an award-winning track record, Tina joins FCB after serving as Managing Director of Data Solutions at BBDO New York, where she built data-driven results for global brands across a variety of categories and brands, including Mars, Ford, Bacardi, FedEx, SAP, Pepsi and Dunkin’. Her rich experience spans much further, as Tina has built CRM and analytics offerings throughout Omnicom for over two decades. Tina is an executive member of She Runs It, has spoken at ANA’s Digital Summit and has served as a judge at major industry award shows, including Cannes Lions, Global Effies, DM Association Echo Awards, The One Show and YouTube Awards, to name a few. She sits on the Rutgers University Big Data Advisory Board and was named one of the New York Business Journal’s Women of Influence in Advertising in 2017 and She Runs It’s Working Mother of the Year in 2019

Risa Andersen
Head of North America Media and Data
PepsiCo

Over the last decade at PepsiCo, Risa Andersen has worked across marketing functions including brand, innovation, shopper, media, data, and tech. Today, she heads the Consumer Data and Retailer Media agendas for North America.

Risa is responsible for spearheading 1st party data acceleration including the portfolio CRM loyalty program PepsiCo Tasty Rewards, for driving a consumer driven, audience-first approach to consumer activation, and for driving our strategy and investments in retailer media where she works closely with PEP’s retailer partners as they grow their media and data capabilities.

Risa has her MBA from the University of Chicago – Booth School of Business, and her undergraduate business degree from the University of Wisconsin – Madison.

Vassilis Bakopoulos
SVP – Head Industry Research
MMA Global

Vas is the SVP – Head of Industry Research for MMA Global. In this role, he is responsible for defining the organization’s learning agenda and conduct research to tackle marketing´s most important unanswered questions. During his tenure at the MMA Vas has run high profile Industry research studies including the largest public series of cross media studies behind the label of SMoX, and a cross platform series of experiments on opportunity to see using neuroscience. Vas is also leading the organizations research efforts across all programs including Brand Safety, Fraud Marketing Attribution, Marketing Org, location and data targeting etc.

Before joining the MMA, Vas held senior Research and Strategy roles at Digitas/Publicis and Kantar in New York and Europe.

Vas is a frequent speaker and he is published at the Journal of Advertising Research and other publications. He sits at the Board of Trustees of the Advertising Research Foundation and the Content Board of I-com.

Charlotte Blank
Chief Marketing Officer
Jaguar Land Rover North America

Charlotte Blank is currently the Chief Marketing Officer at Jaguar Land Rover North America. In her previous role, she was the Chief Behavioral Officer of Martiz, one of the world’s first “chief behavioral officers.” As CBO, Charlotte led Maritz’s practice of behavioral science and innovation. She forged the connection between academic theory and applied business practice, by elevating the use of field research to advance our understanding of human behavior in the modern marketplace. Charlotte has led programs in consumer psychology and global branding during her ten years in the media and automotive industries, including various marketing roles for General Motors, and new product innovation for Turner Broadcasting.

She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master’s in Business Administration from Harvard Business School. Incentive Magazine named Charlotte a Visionary and one of 2016’s 25 Most Influential in the Incentive Industry. In 2018, St. Louis Business Journal named Charlotte one of the city’s Most Influential Business Women. Charlotte is obsessed with field research, and her TEDx talk, “Lead Like a Scientist” makes the case for embracing experimentation to improve workforce incentives and motivation. Ever-curious about what “makes us work,” Charlotte is a frequent contributor to PeopleScience.com.

Claire Browne
Head of Research
Adelaide Metrics

Chris Bruderle
Vice President, Industry Insights & Content Strategy
IAB

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc. Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Chris earned a Bachelor’s of Arts in English and Communications from Fairfield University in Fairfield, Connecticut.

Keri Degroote
Senior Vice President of Research & Analytics
SXM Media

In this role, she leads Ad Effectiveness, Analytics, Consumer Insights and Measurement for Ad Sales.  She brings 20+ years of highly specified Marketing Research experience in the media industry, with notable expertise in campaign effectiveness, media mix modeling, and attribution.  Keri has successfully led research leadership departments and teams for Radio, TV and Digital media outlets. Before coming on board at SXM Media, which contains brands like Pandora, Sirius XM and Stitcher, Keri held senior leadership positions at iHeartMedia, Turner Broadcasting and FX & FMC Networks.

Julie DeTraglia
VP of Ads Measurement
Netflix

Julie DeTraglia is the VP of Ads Measurement at Netflix, where she was among the inaugural team hired to build the foundation of Netflix’s ad supported plan. She leads the global ads measurement team, providing audience insights and campaign effectiveness solutions in all ad-supported countries. Prior to Netflix, she was head of Strategy, Insights and Analytics at Amazon Sports, where she supported the rapid expansion of the streamer into global live sports, including the historic launch of Thursday Night Football on Prime Video. Prior to Amazon, DeTraglia was EVP of Research, Insights and Analytics at Disney Media & Entertainment Distribution, where she oversaw the company’s research teams supporting the linear, sports and streaming Disney businesses.

Previously, DeTraglia was the Vice President of Research and Insights at Hulu, managing Hulu’s ad sales, consumer marketing, and user experience research teams. She led the development, design and implementation of all research initiatives at Hulu, advising business leads on sales strategy, consumer insights, customer acquisition, and product design and experience.

DeTraglia spent nearly 15 years at NBCUniversal, a run which she concluded as the SVP of Digital Research, responsible for sales research, strategy and analytics across NBC’s digital properties, including sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. She also spent several years in TV research and integrated marketing.

In 2017, DeTraglia was recognized as one of the top forty digital executives to watch by Campaign Magazine. In 2018, she was also recognized by She Runs It as a Working Mother of the Year and included in Digiday’s Changemaker issue. In 2019, DeTraglia was featured in AdExchanger’s Pii Series and honored as an Industry Leader by Cynopsis’ Top Women in Media. And in both 2021 and 2022, she was named to the Insight250 list, recognizing her contributions to market research and enterprise insights. DeTraglia is also a founding member of Chief, an executive women’s network.

DeTraglia is a graduate of Dartmouth College and is based in New York with her husband and three sons.

Amy Fenton
Head of Ad Solutions
MarketCast

Amy brings more than two decades of advertising and consumer research experience to MarketCast. In her current role, Amy is responsible for MarketCast’s Ad Solutions organization which includes more than 200 advertising researchers and a portfolio of world-class ad research products, including those from MarketCast’s recent acquisitions.

Prior to joining the company, Amy was the Chief Client Officer for Kantar North America, where she led the client service teams responsible for managing the company’s top brand and advertiser relationships. Before Kantar, Fenton served in research, client service, and marketing leadership roles at Ipsos, and before that, she spent more than two decades at Nielsen on the “Buy” side of its business (now NielsenIQ). A strong supporter of women leaders in research, Fenton began her career at Procter and Gamble.

Lindsay Franke
President and Service Line Cluster Leader North America
Ipsos

Lindsay is an advertising and marcoms strategist with extensive experience in partnering with Fortune 500 companies to develop and refine creative strategies and brand communications. She is passionate about creativity and propelling the future of advertising.

Lindsay is a thought leader and advocate for gender equality in the advertising industry. Under Lindsay’s leadership, Ipsos has become an established and trusted partner of the Female Quotient, and the first research member of ANA/SeeHer, a coalition of marketers and media owners committed to accurate gender portrayal and representation in advertising. Lindsay has presented and moderated at several industry events, including Ad Week and Cannes Lions.

Colleen Funkey
VP, Consumer Insights
Estee Lauder Companies

Colleen Funkey began her career studying psychology at Rhodes University in South Africa. With a passion for people and understanding what drives them and why, she is curious, asks lots of questions and likes to learn something new every day.

From marketing Colgate toothpaste in South Africa, to launching her own beauty care range ‘Imbali’, then unlocking insights to guide the marketing of Anheuser-Busch’s iconic beer brands and now in her role at the Estée Lauder Companies, Colleen seeks to understand the ‘why’ behind the ‘what’ in order to design brand strategies and business solutions that connect in a relevant, credible and ownable way.

Great brands are built when we make meaningful connections with people, that’s why the consumer is always at the center of everything we do #consumerobsessed.

Dr. Joetta Gobell
SVP, Data Strategy and Insights
Dotdash Meredith

Dr. Joetta Gobell is the Head of Data Strategy & Solutions for Dotdash Meredith. Dr. Gobell spent her time in academia as a cognitive scientist, studying the psychological and computational underpinnings of human information processing, with a specific focus on visual attention. Her scientific quest has included questions like, “How does paying attention to something change our experience of it?” to “How do viewers resolve ambiguous visual scenes to understand what they are seeing?” to “What are the dynamics of the distribution of visual attention across multiple locations in space?” Outside of academia, Joetta has spent nearly two decades exploring human motivations and needs while working in product development, market research, and media (digital and TV).

At Dotdash Meredith, Dr. Gobell manages a team of researchers who share her passion for understanding the richness of human behavior through the questions people ask and the content they turn to for answers.

Vijoy Gopalakrishnan
SVP, Product Management, Innovation Products and Media Intelligence Suite
Circana

Vijoy Gopalakrishnan is SVP Product Management , Innovation Products and Media Intelligence Suite at Circana.

Prior to Circana, he spent over two decades leading and building measurement products to maximize ROAS. His area of expertise includes attribution, TV ratings, and sales effectiveness measurement for CPGs, publishers, and retailers.

Natasha Hritzuk
VP, Global Consumer Insights
Warner Bros. Discovery

Natasha Hritzuk serves as Vice President of Global Consumer Insights for Warner Bros. Discovery. In this role, Natasha focuses on delivering studies that optimize the current business across all our enterprise assets, as well as identifying new consumer opportunities that reflect shifts in the entertainment ecosystem. Additionally, she supports WBD’s Corporate Marketing teams.

Prior to this role, Natasha served as VP, Global Consumer Insights, HBO Max at WarnerMedia, where she was responsible for delivering research that deepens understanding of the HBO Max consumer experience. During her time in this role, she launched HBO Max Insiders, a members-only online community of subscribers who participate in surveys and other activities led by her team to gain deeper consumer insights to inform business strategy. Prior to that role, Natasha served as VP, Consumer Insights at Turner where she led the Future of Advertising initiative including heading up AdLab, an industry consortium tasked with building digital advertising experiences optimized for both consumers and marketers. She also provided a roadmap for a consumer-centric data acquisition strategy to support the development of the WarnerMedia Consumer Privacy Center.

Before WarnerMedia, Natasha served as Microsoft’s Global Head of Insights & Analytics, Advertising and Consumer Monetization where she delivered foundational research to inform business strategy and new digital products. She launched the group’s thought leadership program, which led to her co-authoring a Wylie published book, “Multi Screen Marketing: The seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones.” Prior to her role at Microsoft, Natasha led the Consumer Insights and Analytics team at General Mills UK & Ireland and was responsible for the end-to-end brand experience across five product categories. During this time, she won three International Champion Awards for delivering research excellence. Natasha has also served as the Branding and Communications Director for WirthlinWorldwide.

Natasha holds a doctorate in political psychology and political behavior from Columbia University and bachelor’s and master’s degrees from the University of Calgary.

George W. Ivie
Executive Director
Media Rating Council, Inc.

George is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services. George is a Certified Public Accountant and a Certified Information Systems Auditor.

Renuka Iyer
Director, Market Research
Microsoft

Renuka is a Director of Market Research in Microsoft. In her current role, as the leader of campaign measurement, she and her team leverage data, analytics, and market understanding to inform Microsoft’s prominent advertising campaigns. In her long tenure, Renuka has worked on some of the most complex business problems and has built sophisticated research programs to inform various product strategies and corporate initiatives.

Prior to joining Microsoft, Renuka was a research manager at Unilever, India and managed their foundational research programs for multiple product categories.

Ashwini Karandikar
EVP, Media, Technology and Data
4A’s

As EVP, Media, Tech & Data, at the 4A’s, the leading trade organization for marketing communications agencies, Ashwini Karandikar provides leadership, guidance, advocacy and consultative support to member agencies on all media and data related issues including measurement, analytics, brand safety, programmatic, digital and distributed ledger technology. In addition to supporting members, Ashwini works alongside industry partners across trade associations, media companies, platforms and technology providers.

With over 25 years of experience in advertising, business development and operational excellence, Karandikar is an entrepreneurial executive who has built diverse and talented teams in over 50 markets and most recently worked as a senior advisor for McKinsey’s High Tech, Media & Telecom Practice. Prior to that, she spent 10 years at dentsu, initially at iProspect and then led Amnet (dentsu’s programmatic group) in the US. In 2013, she took on the role of Global President expanding the capabilities and offerings. She started her career in the US in Dallas, Texas, at Tribal DDB and later Temerlin McLain followed by a client-side role at Match.com. Prior to joining dentsu, Ashwini was at Range Online Media where she led client services for the expanding digital offerings.

Helen Katz
Executive Vice President, Research
Publicis Media

In her current role, Helen Katz co-leads the global Data Intelligence practice at Publicis Media, a central team that provides insight, consulting, best practices and thought leadership in analytics and research. Helen oversees global data and research partnerships for Publicis Media and is a trusted industry expert on data quality and reliable measurement. She is currently an active member of both the U.S. Joint Industry Committee on alternative currencies, as well as the Media Rating Council.

A 23-year Publicis Groupe veteran, Katz has served in various strategic research capacities for Publicis Media, Starcom, Zenith and GM Planworks – the holding company’s former division devoted to the General Motors business. In 2009, she was integral to the Publicis Groupe team that launched The Pool – a unique research consortium that aimed to identify the next new ad formats across various channels such as online video, mobile/tablets and more. Prior to joining Publicis Groupe, she was Vice President, Media Research Manager at DDB Needham.

She began her career as an advertising professor at Michigan State University and is currently an adjunct professor at DePaul University and New York University. She has published numerous articles in industry and academic journals, as well as three textbooks on advertising and media, the most recent of which is The Media Handbook (8th edition, 2022). She is the ex-officio Chair of the Executive Committee of the Media Rating Council, and a member of the Board of Trustees of the Advertising Research Foundation. Katz is also the recipient of the Advertising Research Foundation’s “Great Minds” award for research innovation, Jay Chiat’s Strategic Excellence Silver Award for innovation, and Stars of Attribution leadership award.

Katz has a master’s degree in advertising and a Ph.D. in communications from the University of Illinois and was an undergraduate English major at the University of London.

Melissa Kim
Senior Director, Brand and Employee Research
Best Buy

Melissa is an experienced and highly strategic leader, specializing in retail strategy development, market research and marketing. She is passionate about understanding consumer motivations and behaviors and using that knowledge to help companies make more informed, customer obsessed, decisions.

Currently, as the Sr. Director of brand and marketing effectiveness research at Best Buy she leads efforts to understand consumer perceptions of the Brand, value propositions, and messaging. Specific areas of focus for her team include brand positioning and segmentation work, brand tracking, creative diagnostics and ad optimization, campaign measurement, and extensive ad-hoc qualitative and quantitative research.

Prior to her time with Best Buy, Melissa spent a number of years leading strategy development on the Enterprise Strategy team at Target before joining their Insights team – conducting research with a broader brand/enterprise lens. While there, she also spent time on Target’s Brand Marketing team. Though still close to research, in this role she leveraged insights to create short and long term marketing plans for Target’s corporate social responsibility efforts along with measurement approaches to monitor success.

In addition to her role at Best Buy, Melissa is an advisory board member for the Institute for Research in Marketing at the University of Minnesota, where she earned her Bachelor’s Degree in Marketing and Human Resources. She enjoys spending time in classrooms at the U sharing her corporate experience with students whenever possible and feels blessed to call Minnesota home with her husband, two kids (Max and Mia), and new puppy.

Andrew Littlewood
Global Chief Product Officer
Universal McCann Worldwide

Andy leads the charge on enhancing UM’s product roadmap and delivery for clients, partners and internal teams. In partnership with IPG’s specialty business units, he spearheads the integration of unique data, technology, and buying and trading assets to effectively deliver a transformational product agenda. Andy also generates impactful thought leadership, striking a balance between successful existing processes and innovative solutions to industry challenges.

John Marson
SVP, Managing Director
Horizon Media

John Marson is SVP, Managing Director with eleven years of experience working for Horizon Media. John oversees Horizon’s CORD group, a catalyst for more inspired thinking and effective, strategic plans and investments through world class plan tech and perspectives. He is responsible for creating agency-wide value through the development of advanced data driven, outcome-based planning tech in addition to actionable, measurement-led perspectives and insights that drives forward-thinking strategies, innovation, and better business results for HMI teams and clients.

Prior to Horizon John spent 11 years at Kraft Foods as Sr. Media Manager overseeing media strategy for iconic brands such as Kraft Macaroni & Cheese, Stove Top, Oscar Mayer, A1, Cool Whip, and Jell-O, as well as managing the company’s Out-of-Home practice. He started his career at Foote, Cone & Belding, Chicago working across accounts including SC Johnson, Coors Brewing Company, Quaker Foods/Gatorade, Circuit City, Diners Club International, and Kraft Foods.

John’s planning expertise and creativity earned him recognition such as Kids Media Planning Planner of Year, US OOH plan of the Year, and a Bronze Lion. He is active in media and research industry committees including the IAB and the JIC.

A native Hoosier, John graduated from Indiana University, Bloomington with a BA in Telecommunications, and business minor.

John is inspired daily by his wife and their three sons. In his free time, John likes to golf and cheer on his sons in baseball.

Kyle Papanikolas
Senior Director Global Insights
McDonald’s

Kyle Papanikolas leads the newly founded Foresight & Exploration function at McDonald’s. His remit includes maintaining a pulse on customer sentiment, strengthening the insights function, and developing a foresight capability that pushes the thinking of the company beyond the 3-year horizon.

Kyle’s 14+ years of experience – including both client and agency side – centers at the connection of human understanding and company strategy. Areas of expertise include customer segmentation, consumer tracking, advertising development, reputation management and brand strategy.

Jorge Ruiz
Global Head of Marketing Science
TikTok

Jorge Ruiz is the Global Head of Marketing Science at TikTok. He joined TikTok in December of 2019 and built the team from the ground up. This industry-leading team excels at delivering crucial learnings for how to better drive advertiser outcomes and evidence-based thought leadership to clients and the market.

Prior to TikTok, Jorge was the Head of Agency Measurement at Facebook. He joined Facebook in 2013 as a Global Ecosystem Measurement Manager, responsible for helping agencies develop, execute, and improve advertising effectiveness measurement solutions. Previously, Jorge spent a decade at Ogilvy, ultimately serving as Partner, Director of Media Analytics.

Jorge earned his BA in International Affairs from American University in 1999 and his MS in Direct and Interactive Marketing from NYU in 2003.

Roberto Ruiz
Executive Vice President, Research, Insights & Analytics
TelevisaUnivision

Roberto Ruiz is executive vice president of Research, Insights and Analytics at TelevisaUnivision, the leading media company serving Hispanic America. Ruiz leads a team of marketers driving all aspects of marketing, from research to consumer insights to building the business case for brands, leveraging syndicated and custom research tools with the goal of helping advertisers and partners capitalize on the growing U.S. Hispanic population.

Ruiz is a Hispanic marketing expert with more than 20 years of experience in various senior management positions. Throughout his career, he has worked in several industries including financial services, interactive, advertising, consulting, startups and packaged goods.

Prior to joining TelevisaUnivision in 2008, Ruiz served as the founder and president of Consumer Contacts, a boutique consulting firm specializing in Hispanic marketing. Previously, he was a founding partner at The Vidal Partnership, a Hispanic advertising agency in New York. He was one of four partners that took the business from a mid-size agency to a powerhouse recognized twice by Ad Age as agency of the year. At Vidal, Ruiz worked on accounts such as DirecTV, Century21 Real Estate, MasterCard, Diageo and Cingular Wireless. Prior to that role, Ruiz worked at Prodigy Internet and led the team that launched the first fully bilingual Internet Service Provider targeting Hispanics in the US. Ruiz also previously worked at MCI Communications Inc., where he held management positions in direct response, telemarketing and international marketing targeting Hispanic consumers in the US and Latin America and MoneyGram, where he led the Mexico and Latin America money transfer business.

He began his career in marketing and advertising in Venezuela, where he received his classic marketing training working in consumer packaged goods at Pillsbury, Gillette and Mavesa. He also led the strategic planning group at one of the top ad agencies in the country, ARS/DDB, where he worked on the international marketing side of the business.

Ruiz moved to the U.S. from Venezuela in 1993 to pursue his MBA and started a career at MCI Communications Inc. where he held management positions in direct response, telemarketing and international marketing; targeting Hispanic consumers in the US and Latin America. After MCI, he held the senior marketing position at MoneyGram, where he led the Mexico and Latin America money transfer business.

Ruiz’ career in marketing and advertising started in Venezuela, where he received his classic marketing training working in consumer packaged goods at Pillsbury, Gillette, and Mavesa. A bug for the creative took him to lead the strategic planning group at one of the top ad agencies in the country ARS/DDB where he also fell in love with the international marketing side of the business.

Ruiz is actively engaged in speaking at trade conferences, including the Association of American Advertising Agencies, The Direct Marketing Association, the Consumer Healthcare Product Association, Nielsen’s Consumer 360, among others. He also collaborated with author Chiqui Cartagena in writing “Hispanic Boom: A guide for Hispanic Marketers.”

Ruiz holds an MBA in International Business and a MA in International Economics from The George Washington University and a Bachelor’s degree in Mechanical Engineering from the Universidad Central de Venezuela.

Stephanie Scalice (Young Pro Chair)
Senior Market Research Manager
LinkedIn

Stephanie is a Sr. Market Research Manager at LinkedIn focusing on B2B quant and qual research for LinkedIn‘s Talent Solutions.

Prior to this, she held several roles in market research on both the agency side (GfK) and the brand side (Macy’s Inc. and PVH Corp.) – leading consumer research ranging from brand health to product/concept testing to shopper insights and segmentations.

Stephanie received a B.S. & M.S. in Experimental Psychology from Saint Joseph’s University and loves listening to podcasts, all things related to exercise and volunteering as a Girls on the Run coach.

David Shiffman
Executive Vice President, National Research & Analytics
iHeartMedia

As Executive Vice President, National Research & Analytics at iHeartMedia, David is responsible for leading all aspects of National measurement and analytics for America’s #1 Audio Company. David works across iHeartMedia’s diverse assets including Radio, streaming audio, podcasting, and live events to deliver customized research, measurement and optimization solutions to support iHeart’s National clients and their partner agencies.

David’s expertise in understanding consumer behavior, and his knowledge of the diverse and rapidly changing media marketplace, advanced analytics and advertising effectiveness is instrumental in serving the needs of his clients and shaping new solutions for audio research.

David spent over 15 years on the media agency side, working at Publicis Media agencies in both Canada and the U.S., most recently as EVP Research & Analytics at MediaVest. Prior to joining iHeartMedia, David led Agency Sales at comScore.

David holds a M.A. in Communication Management from the Annenberg School of Communication, University of Southern California, and lives in NJ with his daughter, son and two dogs.

Nancy Smith
President & CEO
Analytic Partners

Nancy Smith is Founder, President, and CEO of Analytic Partners. Nancy began her career as a brand marketer, and she identified a market need for better data analytics to drive enterprise growth. Nancy’s experience struggling to turn data into actionable intelligence inspired her to launch Analytic Partners in early 2000. Since then, Nancy has built the company into the global leader in analytics with offices around the world from the Americas to EMEA to Asia and Australia. Along the way, Nancy has transformed Analytic Partners from an analytics consultancy to a technology firm with an industry-leading commercial analytics software platform, GPS Enterprise. Nancy was named the Ernst & Young LLP Entrepreneur of the Year 2020, Florida Award. Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business. In addition to building and leading Analytic Partners, Nancy has a passion for education and has served on numerous boards at educational institutions from childhood education up to the university level. Nancy currently makes her home in Miami along with her family.

Malcolm L. Stewart
Principal
Advanced Analytics, AT&T

Malcolm works in AT&T’s Advanced Analytics group utilizing Modeling, Test & Learn and other analytic techniques to deliver sound, fact-based insights informing business decisions. Since joining AT&T in 2015, Malcolm has significantly contributed to AT&T’s Test & Learn, Market Mix Modeling (MMM) and Multi-Touch Attribution (MTA) practices.

Malcolm has previously held marketing leadership positions in the Entertainment, CPG and Energy businesses. Malcolm is a vocal advocate for diversity and inclusion in marketing communications and all marketing disciplines.

Malcolm is a graduate of Clark Atlanta University.

Lily Tong
Director, Brand Measurement
Amazon Ads

Lily Tong is the Director of Brand and Cross-channel Measurement at Amazon Ads. She is responsible for supporting brands in measuring their upper and mid-funnel campaign objectives, and providing full-funnel benchmarks to help brands gain context and insights into their performance.

Prior to joining Amazon, Lily worked in management consulting at McKinsey and in tech startups. She has a B.S. from Georgia Tech and a PhD from the Massachusetts Institute of Technology (MIT).

Marc Vermut
Vice President, MS Knowledge Lab
TransUnion

Marc Vermut is a marketing strategy, data, and analytics executive with 20+ years’ experience. Marc is responsible for driving thought leadership and innovation across TransUnion’s Marketing Solutions identity, audience, activation, and measurement offerings, delivering strategic insights that help brand leaders make better, more data-driven, marketing decisions.

Anita Watkins
Chief Solutions Leader: Innovation, Creative, Qualitative North America and Global Qualitative Lead
Kantar Insights North America

Anita Watkins serves as the Chief Innovation, Creative, and Qualitative Solutions Lead for Kantar Insights North America and Global Qualitative Lead at Kantar. In this dual role, she’ll return to Global Qualitative focused on implementing Kantar’s growth strategy, AI solutions and commercial excellence across 55 markets. And as Chief Solutions Lead for NA,she leads three core Kantar Solution areas (Innovation, Creative and Qualitative) in providing best-in-class insights and consulting to the world’s biggest brands. She remains on the Global Product & Solutions Leadership team and is now part of the North America’s Executive Team.

Watkins, a 27-year veteran of Kantar, led North America’s Qualitative from 2001 to 2017. In 2017, she was named Global Head of Qualitative and in 2021 took on an additional role as Global Solutions Leader for Innovation.

Anita earned her Bachelor degree from the University of Dayton. She started her career in Market Research in 1996. Anita serves as Vice Chair of the Marketing Research Program at Michigan State University. She has spoken at several workshops and conferences teaching professionals leadership principles for maximizing potential in people and how to connect emotionally with teams.

Marta Williams
Vice President, Insights
UnitedHealth Group

Marta leads brand insights and analytics across the UnitedHealthcare brand and businesses. In her 8 years focused on UnitedHealthcare – she’s delivered insights to guide brand strategy, inspire impactful advertising and measure campaign performance across a modern media mix.

Prior to joining UnitedHealthcare in 2016,  Marta worked at 3M for 6 years conducting a wide array of B2B and B2C global research across a variety of products and brands including Post-it®, Thinsulate, Scotch, ScotchBrite, Command, Nexcare and Filtrete. Marta  has a BA in Psychology and MA in Counseling Psychology from the University of St. Thomas in Minnesota. 

Marta  enjoys family time with her husband, young son and dog; likes to explore new restaurants in the Twin Cities and aspires to see every Best Picture Nominee each year prior to the Oscars airing.

Edwin Wong
SVP, Insights & Innovation
Vox Media

Edwin Wong is Senior Vice President, Insights & Innovation at Vox Media, the leading independent modern media company known for building the best media brands and the technology that enables them. He leads research to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences.

He has been studying digital consumer behavior for nearly 20 years and has held previous roles at BuzzFeed, Pinterest and Yahoo.

Andrea Zapata
EVP, Ad Sales Research, Measurement and Insights
Warner Bros. Discovery

Andrea Zapata serves as EVP, Head of Ad Sales Research, Measurement and Insights at Warner Bros. Discovery. In this role, Zapata oversees research for Warner Bros. Discovery’s portfolio of linear and digital brands, marketplace intelligence, category and client insights as well as outcome focused research for advertisers.

Zapata brings a wealth of experience in media where she has brought an innovative approach to her work, demonstrating the value and impact that research, data and insights can have on a business. Previous to her role at Warner Bros. Discovery, Zapata served as Head of Research, Data and Insights for WarnerMedia.

Prior to WarnerMedia, she was Vice President of West Coast Sales at Vevo, responsible for building on the momentum of their US sales teams’ in-market strategy and maximizing the value of premium music videos. In addition, Zapata has held research leadership positions at Effectv, and Hulu. At Hulu, she built the research practice from the ground up, making critical changes in the company’s go-to-market sales narrative.

MSI Board of Trustees

Mike Anderson
Vice President, Market Research, Global Brand
Fiserv

Bio to come.

Lisa Courtade
Executive Director, Global Business Insights & Analytics
Organon

Lisa joined Organon for the opportunity to build a new team with the power to leverage the full suite of insights capabilities to understand and deliver on the unmet needs in women’s health. Creating a boundaryless organization with skills in analytics and decision science, marketing research, pricing, forecasting, foresight, social, experience design and competitive intelligence, the team is dedicated to creating innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of lifesaving and life enhancing medicines and devices.

Lisa has been called an “innovative disrupter” and a “change agent” for challenging the status quo and harnessing emerging technologies and data along with the behavioral sciences to identify deep insights and new market opportunities. She is excited to offer her experiences to building capabilities in a new kind of health care company that is focused on listening to women and developing impactful medicines and healthcare solutions.

Martyn J Crook
VP Business Insights, Data and Analytics, United HealthCare Services
UnitedHealth Group

Martyn has over 25 years of analytics, research and strategy experience, serves on the advisory boards for University of Wisconsin, Marketing Science Institute, and Ehrenberg Bass Institute. He is also on the board of a couple of startups Delineate Strategy and Team8.

Martyn leads Business Insights and Analytics for United Healthcare. A large part of his work is focused on getting research, analytics and insights embedded into the business to make better in the moment decisions, recently he has also been working on analytics for the government response to COVID-19 for medical providers and uninsured Americans. Prior to this he ran Global Research, Performance Reporting, Data Strategy and Analytics for The Coca-Cola Company and built the Data, Analytic, and Consumer Research capabilities team at Kimberly-Clark. In these roles he established innovative solutions to grow the business based on the latest thinking in analytics, data science, behavioral science and adapting tech developed from other industries, always ensuring that the work was effective and embedded into the business process. Martyn joined K-C from Microsoft where we lead a team developing next in class Business Solutions using data and analytics, building on experience he gained at General Mills establishing the UK and European research and analytics and in the US from leading Global Data Strategy, Big Data Analytics and Innovation. Over the years he has earned a reputation for delivering innovative, useful, and proprietary techniques and developing teams who are able to take this work and make a difference to the businesses they support.

Martyn is passionate about analytics and teaches classes at various Universities around the world as well as speaking at conferences and events. Martyn holds a Ph.D from Imperial College London. He just moved back to Minneapolis from Atlanta. He rebuilds and races vintage Minis, enjoys wine, hiking, doing cool science experiments, wandering around botanical gardens looking for inspiration for his own, and volunteering to help end inequality using AI and Analytics.

Bill Donnelly
Vice President Market Insights and Customer Experience
Penske Truck Leasing

Bill Donnelly is Vice President of Market Insights and Customer Experience at Penske Transportation Solutions, a transportation and logistics services provider. In his current role, he and his team provide insights on customer needs, competitors, market conditions, business analysis, and partners for Penske’s service lines. Bill joined Penske in 2007 to launch the customer account management web site. He moved on to managing the company web site and later into market research. Prior to working for Penske, Bill worked for Wyeth Pharmaceuticals in its interactive marketing group, held a marketing role with Mitel Telecommunications equipment, worked as a consultant with American Management Systems, and analyzed IT and telecommunications markets with Research Asia in Hong Kong and Thailand. Bill holds a bachelor’s degree in East Asian Studies from Middlebury College, a Chinese language certificate from Beijing University, and an MBA from the Cox School of Business at Southern Methodist University. He currently resides outside of Philadelphia, PA.

Andrew Doyle
Global Lead, Business Analytics & Intelligence
Vizient

Andrew Doyle is the Global Lead for Analytics & Intelligence at Elanco, a leading animal health company spun-out from Eli Lilly in 2019.  He has dedicated his career to harnessing data to tackle the most pressing business challenges related to sales, marketing, and business strategy.  Prior to his role at Elanco, he served as a manager at Deloitte Consulting where he focused on digital and customer transformation within the human healthcare industry.  He graduated with honors from the University of Chicago Booth School of Business, concentrating in marketing and econometrics. 

Anna Estlund
Senior Director of Insights & Strategy
Pernod Ricard

Bio to come.

Kristin Federico
Head of Personalization Strategy & Enablement
Vanguard

Kristin Federico is the head of Participant Marketing and Communications within Vanguard’s Participant Strategy Experience group. She leads teams of marketing- and communications professionals who are responsible for creating and executing Vanguard’s marketing strategy that supports participants’ holistic financial needs, both in and outside of retirement. Kristin and her teams focus on driving engagement and positive financial outcomes for Vanguard’s 5 million plan participants. After beginning her financial services career in banking, Kristin joined Vanguard in 1997. Her Vanguard tenure has been primarily within Institutional Investor Group (IIG) in client-facing roles such as relationship manager and communication consultant. She has also led communications professionals in Vanguard Retail Marketing and in Participant Education in IIG.

Anjan Haadler
Director, Media Sciences
Comcast

Anjan Haalder is an adept marketing analytics strategist, trained in Marketing, Technology and Data Science, with over fifteen years’ experience in media and marketing performance optimization. He has worked for agencies and brands across many industries and verticals, and designed, developed, and delivered cross-channel performance measurement and optimization programs, besides research and experimentation initiatives, towards driving optimal ROI from marketing.

David Kaul
Managing Director, Data, Measurement & Analytics
Google

Bio to come.

Caroline Lesage
Director Marketing Capabilities Development / Director Orange Marketing Business School
Orange

Bio to come.

Olivia Lioi
Global Senior Director, Marketing Science
Nike

Bio to come.

John G. Lynch, Jr.
Distinguished Professor, Leeds School of Business
University of Colorado-Boulder

John G. Lynch, Jr. is University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder. Lynch received his BA in economics, his MA in psychology, and his Ph.D. in psychology, all from the University of Illinois at Urbana-Champaign. He was a member of the faculty at University of Florida from 1979-1996, where he was Graduate Research Professor. From 1996-2009 he was the Roy J. Bostock Professor of Marketing at the Fuqua School of Business at Duke University.

Lynch is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology and one of five Fellows of all three organizations worldwide. In 2015 publications tracked by the Web of Science, Lynch was one of the 25 most cited marketing scholars in the world. He has been a recipient of the Paul D. Converse Award for Outstanding Contributions to the Science of Marketing and the Society for Consumer Psychology’s Distinguished Scientific Achievement Award. Six of his papers have been honored as outstanding article of the year: he has been recognized once each by the Journal of Marketing Research and by the Journal of Marketing, and four times by the Journal of Consumer Research for papers written in 1988, 1991, 2010, and 2015. Two of his papers this last decade are the most cited papers in any marketing journal in the year of their publication: his 2010 Journal of Consumer Research paper on mediation analysis, his 2013 Journal of Marketing Research paper on simple effects in moderated regression, and his 2014 Management Science paper about financial literacy and downstream financial behaviors. He has served as president of the Policy Board of the Journal of Consumer Research, president of the Association for Consumer Research, associate editor for the Journal of Consumer Research, and associate editor and co-editor for the Journal of Consumer Psychology. He was the founding Director of the Center for Research on Consumer Financial Decision Making and founding co-chair of the Boulder Summer Conference on Consumer Financial Decision Making. He is a member of the Academic Research Council of the US Consumer Financial Protection Bureau.

Abby Mehta
SVP Marketing Insights and Media Analytics
Bank of America

Abby started her career as Assistant Professor of Advertising at the Newhouse School of Communications at Syracuse University.

Satya Menon
EVP, Analytic Practice
Kantar

Satya Menon leads the Brand & Marketing ROI practice within Kantar, North America. She is responsible for guiding clients in the Marketing Effectiveness suite of solutions, and for coordinating operations in the ROI Analytics center of excellence devoted to driving channel and content. Satya has extensive experience consulting with clients across all verticals, including Retail, Finance, Technology and CPG sectors. She has consulted with multiple brands globally and within North America on ROI measurement, advertising effectiveness and brand equity research.

Satya has a unique background that spans 25+ years of quantitative market research, consulting and academic research and teaching at top business schools in the US. Prior to joining Kantar, Satya held faculty positions at the business schools of University of Chicago and University of Illinois, Chicago. Her academic research has been published in top marketing journals and she is an active presenter at industry forums like the ARF, MSI and AMA.

Satya received a Ph.D in Marketing from the Wharton School, University of Pennsylvania, and holds an MBA from the Indian Institute of Management, Calcutta.

Robert Moakler
Quantitative Researcher
Meta

Robert Moakler is a quantitative researcher at Meta where he works on projects related to privacy, causal inference methodologies, and the impact of cross-channel marketing campaigns.

He received his Ph.D. in Information Systems from the NYU Stern School of Business in 2017. While attending NYU, Robert worked at Integral Ad Science where he did applied data science research that developed methods for causal inference using large-scale digital data with a focus on advertising.

Elena Pinakatt
Vice President, Global Marketing Analytics
The Coca-Cola Company

Elena Pinakatt is currently the Vice President, Global Marketing Analytics, at The Coca-Cola Company, where she is responsible for global end-to-end marketing analytics for Corporate functions and all 9 Operating Units around the world.

Prior to this role she worked in different marketing roles across various geographies, such as Europe, US, and Asia. Elena has led and launched big brand businesses, such as Coca-Cola Zero, Diet Coke/Coca-Cola light. Before she took on her current role, she was responsible for leading The Coca-Cola Company’s juice portfolio, the largest juice business in the world.

Elena is a German native but considers herself a global citizen. She holds a BA (Honours) degree in Business Communication from the University of the Arts, London, and an MBA in Marketing from Lubin Business School, Pace University, New York City.

Elena is passionate about women’s advancements, human rights, and traveling the world. She currently lives in Atlanta, Georgia, with her husband Prinz, and their two children, Estella and Leopold.

Radha Subramanyam
Chief Research and Analytics Officer, CBS; President, CBS Vision
CBS Corp

Radha Subramanyam serves as chief research and analytics officer at CBS and president of CBS Vision. She joined the Company as executive vice president, chief research and analytics officer at the CBS Television Network in November 2017 and was promoted to her current role after 18 months. Subramanyam oversees all research and analytics operations for CBS, including audience measurement, analytics, market research, content testing and advertising research. She has extensive strategic and operational experience in all areas of the industry, including broadcast, cable, digital and streaming, as well as radio, music and social media.

Most recently, Subramanyam served as president of research, insights and data analytics for iHeartMedia, where she developed and managed wide-ranging efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement and marketing research.

Prior to joining iHeartMedia, Subramanyam held senior executive research roles at Yahoo!, MTV Networks and Nielsen. Before beginning her career in the media industry, she taught media and entertainment at Vassar College and New York University.

Subramanyam serves on the board of directors of the Center for Communication, the International Radio & Television Society and the Advertising Research Foundation. She is the recipient of many accolades including being named among the National Women’s Conference’s “Top Women in Business,” the Tri-State Diversity Council’s “Top Women Leaders of New York” and Corinium’s “Top Innovators in Data and Analytics.” In 2023 she was a distinguished recipient of the International Women’s Day Award at the Consulate General of India. She is a sought-after media thought leader and speaker.

David Torgerson
Chief Analytics Officer
Sentara Healthcare

Dave Torgerson serves as Chief Analytics Officer at Sentara Healthcare, where he works to coordinate the use of information in decision-making across the organization. He leads a team of 100+ analysts that support a wide constituency including senior leadership, hospitals, the health plan, and medical groups.

Dave started his career as a Nuclear Engineer in the U.S. Navy / Department of Energy. He spent a number of years as a management consultant specializing in strategy, analytics, and analytic organizational design, which led to series of industry-side roles in building analytic organizations and capabilities at U.S. Cellular, Gogo, and now at Sentara. He is passionate about the role data & analytics play in creating “clarity out of chaos” and how analytic capabilities can evolve into a strategic advantages for companies and organizations.

Dave has also been an Instructor and guest lecturer at the University of Colorado, Boulder, and specifically has co-taught the Master of Business Analytics program Boot Camp, as well as a corresponding Coursera online course in business analytics. He has also guest lectured at Duke, the University of Rochester, the University of Chicago, William & Mary, and Old Dominion University.

Dave holds a B.S. in Electrical Engineering and an MBA from Duke University, as well as a Master in Engineering Administration from Virginia Tech and a Master equivalent in Nuclear Engineering from the Bettis Reactor Engineering School. He also spent a year in the Marketing PhD program at Duke.

Dave’s outside interests include triathlon, surfing, playing music, and building things – and he applies analytics to all of them.

Dr. Matthias Unfried
Head of Behavioral Science
Nuremberg Institute for Market Decisions

In his research, he investigates the behavioral foundations of market decisions. The focus is on the influencing factors and the effects of the interaction between humans and machines. In addition, he works on so-called cognitive biases in management decision-making.

Before he joined the Nuremberg Institute for Market Decisions, he was a teaching and research assistant at the University of Erlangen-Nürnberg where he received a PhD in Economics.

Hongjie Wang
SVP Analytic Innovation
PNC Financial Services

Bio to come.

Uri Weg
Global Head of Measurement Research
Pinterest

Bio to come.

Hannah Wilder
Manager – Analytics and Insights
Domino’s Pizza

Hannah Wilder is a manager on the Analytics & Insights team at Domino’s focused on improving understanding of how pricing decisions impact customers and franchisees while also helping her small but mighty team continue to learn and grow.

After starting her career at Domino’s as an intern in 2016 with a background in computer science and statistics, she has had the opportunity to explore many areas of the business through data. Hannah’s experience ranges from collaborating with wide cross-functional teams to build data pipelines for beginning-stage technology innovations to generating leadership-facing insights to influence decision making for the US business.

Along the way, she connected with the women’s Employee Resource Group at Domino’s (WiSDOM) and grew from an occasional Community Outreach volunteer to a board member. As a board member for the last four years, Hannah has worked with other board members to set strategy and manage budgets to support their mission to champion, inspire, and connect women and their allies. In her role as a board member, she is responsible for communicating with Domino’s leadership in addition to planning and executing events in partnership with volunteers.

Ali Winterberger
Marketing Intelligence Analytics
AmWay

Bio to come.

Helen Wolf, Ph.D.
Senior Global Director, Consumer Experience Insights
Colgate-Palmolive

Helen is an experienced client-side insights professional with passions for people-centricity, disruptive innovation, and insights agility. As Senior Global Director, Consumer Experience Insights at ColgatePalmolive, she enjoys the challenge of understanding consumer connections holistically, to provoke people-first thinking and inspire transformational growth. She is always looking for analytical ways to integrate behavior and attitudes, and loves to experiment with new technology-enabled techniques to gain a fuller picture of people at both depth and scale.

Charitable Foundation Board of Directors

Moneesha Banerjee
Executive Vice President
Ipsos North America

Bio to come.

Andrea Bertels
Vice President, Global Responsibility & Sustainability, Nielsen Executive Director, Grantmaking
Nielsen Foundation Nielsen

Andrea Bertels is Vice President, Global Responsibility & Sustainability at Nielsen, where she has been since July 2014. Andrea oversees the Nielsen Cares global volunteering program, which empowers our people to mobilize our data and expertise for good through skills-based volunteering and pro bono work. She and her team also lead Nielsen’s Environmental, Social, and Governance reporting efforts. In addition to her Nielsen role, Andrea also serves as Executive Director of Grantmaking for the Nielsen Foundation, a private foundation originally funded by Nielsen. Prior to Nielsen, Andrea held roles at the New York City Economic Development Corporation, The Chicago Council on Global Affairs, and Accenture.

Kristin Branch
Director of the A.C. Nielsen Center for Marketing Analytics and Insights, University of Wisconsin – Madison
Wisconsin School of Business

Kristin is the Director of the A.C. Nielsen Center for Marketing Analytics & Insights at the University of Wisconsin-Madison. In service of that role she teaches graduate marketing students as well as career coaches all students as to finding careers in the marketing analytics and consumer insight fields. Kristin stays closely connected to the marketing industry through attending and speaking at conferences like The Market Research Event, ARF events and the Insights Association. She leads UW’s own insights conference, their ‘Summit’ biennially.

Prior to joining UW-Madison and the A.C. Nielsen Center, Kristin spent several years in corporate marketing roles. Kristin earned her MBA in Marketing and Entrepreneurship from UW’s School of Business and her undergraduate degree in Marketing from the University of Denver. Kristin is the proud parent, along with her husband, of twin 6 year old girls.

Louis Jones
Media & Marketing Consultant

Louis brings a long history of insight and problem solving to the media & marketing landscape. As a consultant, he works with clients across the marketing spectrum to help narrow issues and design solutions to glean keener insights and drive results.

Jones was the EVP of 4A’s Media & Data Practice – designed to amplify its members’ collective voice within the advertising ecosystem. He oversaw 4A’s media committees/ task forces, and served as liaison with industry associations to lead efforts that address industry-wide issues like brand safety & cross-media measurement.

Prior to joining the 4A’s Team, Louis had consulted for the Mobile Marketing Association (MMA) for a year and one half, helping them create mobile education modules to help advertisers to continue to invest in the mobile channels.

Charged with creating the integrated media agency of the future, Louis joined Maxus/GroupM in the fall of 2009 to lead Maxus to a new data focused agency model that put digital at the center of communications planning. In his five years at Maxus, Louis grew Maxus into a top 10 Media Agency with 6 offices and over 400 staffers. This growth earned Maxus Adweek’s Agency of the Year honor in 2012.

Previously, Jones was responsible for Havas Digital’s global services, including product development across the various digital agency networks – including digital, direct response, mobile, systems integration, and creativity. Much of time in this role was spent working from Paris and Madrid in order to be closer to the Network’s European and APAC operations. Prior to this, Louis led three years of double-digit growth for Media Contacts’ US operations as EVP, Managing Director USA. Louis had been a part of the Havas Media family since May 2001.

Before joining MPG in 2001, Louis was Executive Director of Organic Online in San Francisco where he led all online marketing activities for Organic’s West Coast clients through the height of the dotcom boom. Louis also served as Managing Director of Diamond Media (dedicated Clorox media unit). His first ten years in advertising were spent at J. Walter Thompson in New York, where he rose to Deputy Media Director before heading to the West Coast.

Jed Meyer
SVP, Media Solutions Leader
Kantar

As the lead for the NA Media Domain Product team, Jed works across Kantar to transform our approach to achieving Media domain sales and profitability objectives. Jed partners with the global Media Domain, Marketplace, Analytics and Marketing teams to ensure that client needs are being met as related to offer innovation, offer delivery and product marketing.

Meyer is active in many industry organizations, serving on the Board for the Advertising Research Foundation (Past Chair) and has been a board member of the Media Ratings Council, Coalition for Innovative Media Measurement and the Council for Research Excellence.

Linda Vytlacil, Ph.D.
Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics, Soderquist College of Business
John Brown University

Linda Vytlacil is the Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics at the Soderquist College of Business, John Brown University. Before her academic career, Dr. Vytlacil served as Vice President, Retail Data Science at Walmart Labs where she led teams engineering intelligent systems to automate decisions across consumer, operations, and supply chain functions. Her organization was instrumental in modernizing the way Walmart creates and uses knowledge about the individual customer and how it innovates to serve changing consumer needs.

Dr. Vytlacil holds a Masters in Financial Economics and a PhD in Organization and Management. She serves on the Board of Directors for INTEGRIS Health, the largest health system in Oklahoma, as well as the on the Board of Directors for the Marketing Science Institute, a nonprofit research organization bridging the gap between academic marketing theory and business practice. She actively mentors Women in STEM globally.