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2022 Board of Directors & Trustees

ARF Board of Directors | ARF Trustees | ARF Charitable Foundation Board of Directors
MSI Trustees | CIMM Board of Directors

ARF Board of Directors

Scott McDonald, Ph.D.

CEO & President, ARF

Nishat Mehta

President, Global Products & Solutions, IRI Media Center of Excellence
Chair

Mary Ann Packo

Senior Partner, Hypothesis Group
Immediate Past Chair

Tim Perzyk

Vice President Global Business Marketing & Research, Twitter
Treasurer

Mark Truss

Chief Research Officer, Wunderman Thompson Data
Secretary

Brian Cooper

Vice President, Demand, Data & Digital, Juniper Networks

Tina Daniels

Managing Director Agency and Brand Analytics, Google

Andy Fisher

Head of Merkury Advanced TV, Merkle

Chris Fosdick

Managing Partner, The Cambridge Group

Bill Livek

CEO & Executive Chairman, Comscore

Mainak Mazumdar

Chief Data & Research Officer, Nielsen

Abby Mehta

SVP, Marketing Insights & Media Analytics Executive, Bank of America

Carl Mela

T. Austin Finch Foundation Professor of Marketing, Duke University

Kirti Singh

Chief Analytics & Insights Officer, P&G

Andy Smith

Senior Vice President Consumer Insights, Flowers Foods

Radha Subramanyam, Ph.D.

Chief Research & Analytics Officer, CBS Corporation | President, CBS Vision

ARF Board of Trustees

Kelly Abcarian

Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal

Marian Anderson

Director, Market Research, Microsoft

Vassilis Bakopoulos

SVP, Head of Industry Research, Mobile Marketing Association

Claire Browne

Vice President, Director of Media Research, RPA

Chris Bruderle

Vice President, Research & Insights, IAB

Renee Cassard

Chief Research Officer, Omnicom MediaGroup

Kelly Castellon

Associate Director, Multicultural Analytics, GroupM

Josh Chasin

Chief Measurability Officer, VideoAmp

Keri Degroote

Senior Vice President of Research & Analytics, SXM Media

Stephen DiMarco

Chief Strategy Officer, Tubular Labs

Seth Duncan

Chief Data Officer, Real Chemistry

Colleen Fahey Rush

EVP & CRO, Paramount

Amy Fenton

Chief Client Officer, North America, Kantar

Lindsay Franke

EVP, Head of Creative Excellence, Ipsos

Colleen Funkey

Vice President Consumer Insights, Estee Lauder Companies

Huw Griffiths

Global Chief Product Officer, UM

Srishti Gupta

Director, Amazon Advertising, Amazon

George W. Ivie

Executive Director, Media Rating Council, Inc.

Nick Jezarian

Senior Director Media Strategy & Effectiveness, Target

Ashwini Karandikar

EVP, Media & Data, 4A’s

Helen Katz

SVP, Global Research Lead Data Sciences Practice, Publicis Media

Melissa Kim

Senior Director Brand & Market Research, Best Buy

Gregg Lindner

President of Americas, GfK Chairman, MRI-Simmons Joint Venture

Megan Margraff

Vice President, Data Strategy, Oracle Advertising

Ivan Martinez

Vice President, Strategic Insights, Brand and Government Programs, UnitedHealth Group

Steven Millman

Senior Vice President, Research & Operations, Dynata

Barb Murrer

VP, Global Marketplace Insights, Levi Strauss & Co.

Kyle Papanikolas

Senior Director Global Insights, McDonald’s

Carrie Patterson Reed

Executive Director, Research Studio, VMLY&R

Marjorie Reedy

Director of Digital & Innovation, Merck

Jorge Ruiz

Head of Measurement, TikTok

Roberto Ruiz

EVP, Research, Insights & Analytics, Univision Communications Inc.

Michael Schoen

SVP and GM, Marketing Solution, Neustar

Peter Sedlarcik

Chief Data Officer, Havas Media

David Shiffman

EVP, National Research & Analytics, iHeartMedia

Nancy Smith

President & CEO, Analytic Partners

Aki Spicer

Chief Strategy Officer, Leo Burnett Chicago

Cole Strain

Senior Director, Audience Products, Samba TV

Elizabeth Tarpinian

Senior Director, Consumer & Market Insight, Unilever

Shyam Venugopal

Vice President, Global Media & Consumer Data Strategy, PepsiCo

Jon Watts

Managing Director, CIMM

Nicole Whitlow

Head of Brand & Advertising Insights, Whirlpool Corporation

Edwin Wong

SVP Insights & Innovation, Vox Media

MSI Board of Trustees

Sunil Gupta

Edward W. Carter Professor of Business Administration, Harvard Business School

Martyn J Crook

VP Business Insights, Data and Analytics, United HealthCare Services, UnitedHealth Group

Kevin Lane Keller

Senior Associate Dean of Marketing and Communications; E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College

John G. Lynch, Jr.

Distinguished Professor, Leeds School of Business, University of Colorado-Boulder

Barbara Kahn

Patty and Jay H. Baker Professor of Marketing, The Wharton School at University of Pennsylvania

Carl Mela

T. Austin Finch Foundation Professor of Marketing, Duke University

Shannon Nutter

Principal, Head of Proposition and Customer Experience – Vanguard Superannuation, The Vanguard Group

Elena Pinakatt

Vice President, Global Marketing Analytics, The Coca-Cola Company

Sarah Walters

Vice President, US Cardiovascular & Metabolic Diseases, AstraZeneca US

ARF Charitable Foundation Board of Directors

Moneesha Banerjee

Executive Vice President, Ipsos North America

Andrea Bertels

Vice President, Global Responsibility & Sustainability, Nielsen Executive Director, Grantmaking, Nielsen Foundation Nielsen

Kristin Branch

Director of the A.C. Nielsen Center for Marketing Analytics and Insights, Wisconsin School of Business

Deborah Campbell

Vice President of Consumer and Marketplace Insights, Verizon Communications

Gloria Cox

Senior Partner, The Cambridge Group

Louis Jones

Media & Marketing Consultant

Scott McDonald, Ph.D.

CEO & President, ARF

Jed Meyer

NA, Media Domain Leader, Kantar

Linda Vytlacil, Ph.D.

Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics, Soderquist College of Business | John Brown University

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study
  • ABOUT
  • ARF DASH
  • ARF WIDE
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To further, through research, the scientific
practice of advertising and marketing

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