2022 Board of Directors & Trustees ARF Board of Directors | ARF Trustees | ARF Charitable Foundation Board of Directors MSI Trustees | CIMM Board of Directors ARF Board of Directors Scott McDonald, Ph.D. CEO & President, ARF Nishat Mehta President, Global Products & Solutions, IRI Media Center of Excellence Chair Mary Ann Packo Senior Partner, Hypothesis Group Immediate Past Chair Tim Perzyk Vice President Global Business Marketing & Research, Twitter Treasurer Mark Truss Chief Research Officer, Wunderman Thompson Data Secretary Brian Cooper Vice President, Demand, Data & Digital, Juniper Networks Tina Daniels Managing Director Agency and Brand Analytics, Google Andy Fisher Head of Merkury Advanced TV, Merkle Chris Fosdick Managing Partner, The Cambridge Group Bill Livek CEO & Executive Chairman, Comscore Mainak Mazumdar Chief Data & Research Officer, Nielsen Abby Mehta SVP, Marketing Insights & Media Analytics Executive, Bank of America Carl Mela T. Austin Finch Foundation Professor of Marketing, Duke University Kirti Singh Chief Analytics & Insights Officer, P&G Andy Smith Senior Vice President Consumer Insights, Flowers Foods Radha Subramanyam, Ph.D. Chief Research & Analytics Officer, CBS Corporation | President, CBS Vision ARF Board of Trustees Kelly Abcarian Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal Marian Anderson Director, Market Research, Microsoft Vassilis Bakopoulos SVP, Head of Industry Research, Mobile Marketing Association Claire Browne Vice President, Director of Media Research, RPA Chris Bruderle Vice President, Research & Insights, IAB Renee Cassard Chief Research Officer, Omnicom MediaGroup Kelly Castellon Associate Director, Multicultural Analytics, GroupM Josh Chasin Chief Measurability Officer, VideoAmp Keri Degroote Senior Vice President of Research & Analytics, SXM Media Stephen DiMarco Chief Strategy Officer, Tubular Labs Seth Duncan Chief Data Officer, Real Chemistry Colleen Fahey Rush EVP & CRO, Paramount Amy Fenton Chief Client Officer, North America, Kantar Lindsay Franke EVP, Head of Creative Excellence, Ipsos Colleen Funkey Vice President Consumer Insights, Estee Lauder Companies Huw Griffiths Global Chief Product Officer, UM Srishti Gupta Director, Amazon Advertising, Amazon George W. Ivie Executive Director, Media Rating Council, Inc. Nick Jezarian Senior Director Media Strategy & Effectiveness, Target Ashwini Karandikar EVP, Media & Data, 4A’s Helen Katz SVP, Global Research Lead Data Sciences Practice, Publicis Media Melissa Kim Senior Director Brand & Market Research, Best Buy Gregg Lindner President of Americas, GfK Chairman, MRI-Simmons Joint Venture Megan Margraff Vice President, Data Strategy, Oracle Advertising Ivan Martinez Vice President, Strategic Insights, Brand and Government Programs, UnitedHealth Group Steven Millman Senior Vice President, Research & Operations, Dynata Barb Murrer VP, Global Marketplace Insights, Levi Strauss & Co. Kyle Papanikolas Senior Director Global Insights, McDonald’s Carrie Patterson Reed Executive Director, Research Studio, VMLY&R Marjorie Reedy Director of Digital & Innovation, Merck Jorge Ruiz Head of Measurement, TikTok Roberto Ruiz EVP, Research, Insights & Analytics, Univision Communications Inc. Michael Schoen SVP and GM, Marketing Solution, Neustar Peter Sedlarcik Chief Data Officer, Havas Media David Shiffman EVP, National Research & Analytics, iHeartMedia Nancy Smith President & CEO, Analytic Partners Aki Spicer Chief Strategy Officer, Leo Burnett Chicago Cole Strain Senior Director, Audience Products, Samba TV Elizabeth Tarpinian Senior Director, Consumer & Market Insight, Unilever Shyam Venugopal Vice President, Global Media & Consumer Data Strategy, PepsiCo Jon Watts Managing Director, CIMM Nicole Whitlow Head of Brand & Advertising Insights, Whirlpool Corporation Edwin Wong SVP Insights & Innovation, Vox Media MSI Board of Trustees Sunil Gupta Edward W. Carter Professor of Business Administration, Harvard Business School Martyn J Crook VP Business Insights, Data and Analytics, United HealthCare Services, UnitedHealth Group Kevin Lane Keller Senior Associate Dean of Marketing and Communications; E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College John G. Lynch, Jr. Distinguished Professor, Leeds School of Business, University of Colorado-Boulder Barbara Kahn Patty and Jay H. Baker Professor of Marketing, The Wharton School at University of Pennsylvania Carl Mela T. Austin Finch Foundation Professor of Marketing, Duke University Shannon Nutter Principal, Head of Proposition and Customer Experience – Vanguard Superannuation, The Vanguard Group Elena Pinakatt Vice President, Global Marketing Analytics, The Coca-Cola Company Sarah Walters Vice President, US Cardiovascular & Metabolic Diseases, AstraZeneca US ARF Charitable Foundation Board of Directors Moneesha Banerjee Executive Vice President, Ipsos North America Andrea Bertels Vice President, Global Responsibility & Sustainability, Nielsen Executive Director, Grantmaking, Nielsen Foundation Nielsen Kristin Branch Director of the A.C. Nielsen Center for Marketing Analytics and Insights, Wisconsin School of Business Deborah Campbell Vice President of Consumer and Marketplace Insights, Verizon Communications Gloria Cox Senior Partner, The Cambridge Group Louis Jones Media & Marketing Consultant Scott McDonald, Ph.D. CEO & President, ARF Jed Meyer NA, Media Domain Leader, Kantar Linda Vytlacil, Ph.D. Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics, Soderquist College of Business | John Brown University
