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2025 Board of Directors & Trustees

ARF Board of Directors | ARF Trustees | ARF Charitable Foundation Board of Directors MSI Trustees | CIMM Board of Directors

ARF Board of Directors

Scott McDonald, Ph.D.

CEO & President, ARF

 

Mark Truss

Executive Director, Galileo Research and Strategy Consultancy Chair

 

Bill Livek

CEO & Executive Vice Chairman, Comscore Treasurer

 

Abby Mehta

SVP Marketing Insights and Media Analytics, Bank of America Secretary

 

Neha Bhargava

Director, Advertising Research, Meta

 

Pete Doe

Chief Research Officer, Nielsen

 

Colleen Fahey Rush

EVP & CRO, Paramount

 

Chris Fosdick

Head of US, PA Consulting

 

Carl Mela

T. Austin Finch Foundation Professor of Marketing, Duke University

 

Steven Millman

Chief Scientist, iSpot.tv

 

Greg Pharo

Global Senior Director, Communications & Marketing Effectiveness, The Coca-Cola Company

 

Kirti Singh

Chief Analytics, Insights & Media Officer, P&G

 

Christine Turner

Privacy, Measurement & Analytics Lead, Google

 

Nicole Whitlow

Global Head of Consumer Insights, KitchenAid Small Appliances, Whirlpool Corporation

 

ARF Board of Trustees

Tina Allan

Global Chief Data & Intelligence Officer, FCB

 

Risa Andersen

Head of North America Media and Data, PepsiCo

 

Vassilis Bakopoulos

SVP, Head of Industry Research, MMA Global

 

Charlotte Blank

Chief Marketing Officer, Jaguar Land Rover NA

 

Claire Browne

Head of Research, Adelaide

 

Chris Bruderle

VP, Industry Insights & Content Strategy, IAB

 

Joe Cashen

Marketing Intelligence Manager, Mitsubishi Motors NA

 

Keri Degroote

SVP of Research & Analytics, SXM Media

 

Julia DeTraglia

VP of Ads Measurement, Netflix

 

Amy Fenton

Co-President, MarketCast

 

Lindsay Franke

Group President, NA, Ipsos

 

Justin Fromm

Head of Insights & Thought Leadership, Samsung Ads

 

Dr. Joetta Gobell

SVP, Data Strategy and Insights, Dotdash Meredith

 

Vijoy Gopalakrishnan

SVP, Product Management, Innovation Products and Media Intelligence Suite , Circana

 

Natasha Hritzuk

VP, Global Consumer Insights, Warner Bros. Discovery

 

George W. Ivie

Executive Director, Media Rating Council, Inc.

 

Mihkel Jaatma

CEO & Co-founder, Realeyes

 

Ashwini Karandikar

EVP, Media, Technology & Data, 4A’s

 

Helen Katz

EVP, Research, Publicis Media

 

Gillian Kenah

Brand Champion (Customer Success Manager), Tracksuit

 

Melissa Kim

Senior Director, Enterprise Research, Best Buy

 

John Marson

SVP, Managing Director, Horizon Media

 

Samantha Moore

Director, Market Research, Microsoft

 

Jorge Ruiz

Global Head of Marketing Science, TikTok

 

Roberto Ruiz

EVP, Research, Insights & Analytics, TelevisaUnivision

 

Stephanie Scalice

Senior Market Research Manager, LinkedIn

 

Nancy Smith

President & CEO, Analytic Partners

 

John Spadaro

SVP, Research, FOX News Media

 

Malcolm L. Stewart

Principal, Advanced Analytics AT&T

 

Radha Subramanyam, Ph.D.

President and Chief Research & Analytics Officer, CBS

 

Michelle Sullivan

Director, Guest Insights, Target

 

Lily Tong

Director, Brand Measurement, Amazon Ads

 

Marc Vermut

VP, MS Knowledge Lab, TransUnion

 

Anita Watkins

Chief Solutions Leader: Innovation, Creative, Qualitative North America and Global Qualitative Lead, Kantar Insights North America

 

Cara Weiss

SVP, Research & Analytics, iHeart Media

 

Marta Williams

VP, Insights, UnitedHealth Group

 

Monica Wood

VP, Global Consumer & Member Insights, Herbalife

 

MSI Board of Trustees

Mike Anderson

VP, Market Research, Global Brand , Fiserv

 

Lisa Courtade

Executive Director, Global Business Insights & Analytics , Organon

 

Martyn J Crook

VP Business Insights, Data and Analytics, United HealthCare Services, UnitedHealth Group

 

William Donnelly

VP Market Insights and Customer Experience , Penske Truck Leasing

 

Andrew Doyle

Global Lead, Business Analytics & Intelligence, Vizient

 

Anna Estlund

Senior Director of Insights & Strategy, Pernod Ricard

 

Kristin Federico

Head of Personalization Strategy & Enablement, The Vanguard Group

 

Anjan Haalder

Director, Media Sciences, Comcast

 

David Kaul

Managing Director, Data, Measurement & Analytics, Google

 

Caroline Lesage

Director Marketing Capabilities Development / Director Orange Marketing Business School, Orange

 

Olivia Lioi

Global Senior Director, Marketing Science, Nike

 

John G. Lynch, Jr.

Distinguished Professor, Leeds School of Business, University of Colorado-Boulder

 

Abby Mehta

SVP Marketing Insights and Media Analytics, Bank of America

 

Satya R. Menon

EVP, Analytic Practice, Kantar

 

Robert Moakler

Quantitative Researcher, Meta

 

Elena Pinakatt

Vice President, Global Marketing Analytics, The Coca-Cola Company

 

Radha Subramanyam

Chief Research and Analytics Officer, CBS; President, CBS Vision, CBS Corporation

 

David Torgerson

Chief Analytics Officer, Sentra Healthcare

 

Dr. Matthias Unfried

Head of Behavioral Science, Nuremberg Institute for Market Decisions

 

Hongjie Wang

SVP Analytic Innovation, PNC Financial Services

 

Uri Weg

Global Head of Measurement Research, Pinterest

 

Hannah Wilder

Manager – Analytics and Insights, Domino’s Pizza

 

Ali Winterberger

Marketing Intelligence Analytics , AmWay

 

Helen Wolf, Ph.D.

Senior Global Director, Consumer Experience Insights, Colgate-Palmolive

 

ARF Charitable Foundation Board of Directors

Moneesha Banerjee

Global Service Line Leader, Market & Brand Strategy, Ipsos

 

Andrea Bertels

President & Executive Director, Grantmaking, Nielsen Foundation Nielsen

 

Kristin Branch

Distinguished Lecturer, Marketing, Wisconsin School of Business

 

Louis Jones

Senior Fellow, Brand Safety Institute

 

Scott McDonald, Ph.D.

CEO & President, ARF

 

Jed Meyer

Chief Revenue Officer, Aquila

 

Nancy Smith

President & CEO, Analytic Partners

 

Linda Vytlacil, Ph.D.

Professor of Data Analytics, Soderquist College of Business | John Brown University

 
  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
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To further, through research, the scientific
practice of advertising and marketing

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