Mitchell Cooper is a brand marketing professional based in Cincinnati, OH with 10+ years of global marketing experience. He is a consumer-obsessed marketing strategist with experience in FMCG Shelf-Stable and Fresh Products, Beverage/Alcohol, and Home Durables like Consumer Electronics/Appliances.
Currently at Whirlpool Corporation, Mitchell is the brand marketing lead for KitchenAid Small Appliances in the United States, overseeing full-funnel campaign strategy, content strategy & creative development, media planning across traditional and emerging channels, social media, PR and influencer marketing, and experiential marketing. Always a change agent, Mitchell brings his consumer-first approach to Whirlpool Corporation, bridging humanity and user-acquisition by authentically featuring real insights in KitchenAid advertising showing their brand love by doing what they do best-- by making.
Prior to joining the KitchenAid brand team, Mitchell held brand leadership positions at Mizkan America, where he led the Angostura bitters business in the US, Canada, and Mexico, at Smithfield Foods, leading regional and national deli and packaged meat brands, and at Trusted Media Brands (fka Reader’s Digest Association).