Kara Manatt serves as EVP of Intelligence Solutions at Magna. She is a media and ad tech expert with over 15 years’ experience in research, strategy and product development. While at Magna, Kara built the Media Trials practice, an industry recognized and first-of-its kind global proving ground for ad tech innovations. She is a truth seeker, building out the most rigorous measurement solutions that leverage the latest technologies. Throughout Kara’s career, executives at the world’s top brands have relied on her for understanding the impact of their advertising decisions and the best ways to achieve short- and long-term objectives. While most known for her breadth of work, Kara has been a thought leader in attention, future proofing, sustainability, and AI. Kara regularly presents at industry events and is quoted in the advertising news media and beyond, including Variety, AdAge, Adweek, MediaPost, etc.