Brendan Spain is VP, Advertising - Americas at the Financial Times. He oversees revenue management across display, content, and all platforms and verticals. Since joining the FT in 2008, Spain has worked across the commercial department in a variety of roles in advertising sales, digital development, market strategy, and sales management. He spearheaded the US efforts for FT’s groundbreaking Cost Per Hour (CPH) ad proposition and the data-driven and transparent approach to advertising monetization. He has spoken extensively at Cannes Lions, AdWeek, INMA, AdMonsters, Digiday, and RampUp events. Aside from geeking-out in spirited debates about marketing, social platforms, and media, the thing that excites him most is a powder day on the ski slopes. Spain is an alumnus of the College of the Holy Cross and lives in Carroll Gardens, Brooklyn with his wife and two children.