MSI/ARF B2B Exchange

Purpose and Objectives

  • Knowledge Sharing: Facilitate the exchange of ideas, best practices, and case studies across industries.
  • Insights and Research: Provide access to leading research on emerging trends, technologies, and methodologies in B2B marketing.
  • Focused Discussions: Address B2B-specific topics such as sales and marketing alignment; content strategy and B2B branding; measurement, attribution, and AI; customer success and relationship management; and SMB vs. enterprise B2B marketing
  • Networking and Collaboration: Build a community to share experiences, address common challenges, and ideate new approaches.

Structure and Approach

  • Quarterly Insights Exchanges: Each quarter, members will gather to discuss a specific B2B marketing topic with each other and academic experts.
  • Expert Facilitation: Sessions will be led by an academic expert, ensuring discussions are grounded in research and aligned with the latest advancements in the field.
  • Interactive Format: Meetings will blend academic insights with practical perspectives, allowing participants to share experiences and learn from one another.

Who Should Participate

  • B2B Marketing Companies: Organizations dedicated to serving other businesses, seeking strategies and actionable insights.
  • B2B Teams in Consumer-Focused Companies: Divisions of consumer-facing brands looking to optimize B2B marketing efforts within broader organizational goals.

Gain access to cutting-edge research, quarterly expert-led sessions, and a network of peers.

Join the Community