How to Win an ARF David Ogilvy Award: Best Practices & Tips

The ARF David Ogilvy Awards are unique since they honor not just creativity or effectiveness, but also the pivotal role of research and consumer insights in shaping creative strategy and delivering measurable results.

On May 1, join past and present Jurors as they share expert insights on crafting memorable ARF Ogilvy applications. Panelists will highlight their favorite winning campaigns, debunk common misconceptions, and offer their perspectives on the key elements to award-winning work.

You will:

• Understand what it means to uncover a true consumer insight and how this discovery can be the game changer in your creative strategy (and in your written explanation!)
• Hear tips and best practices on crafting award-winning work and telling your brand story.
• Learn how to clearly and succinctly emphasize your use of research and methods.
• Get a “peek behind the curtain” on Jury discussions and learn what matters most during their evaluation.

Plus, get your questions answered during a live Q&A session following the panel.